At this point in time, there are several different aspects to social media beyond the obvious ones. In other words, social media is not just about using Facebook and Twitter. There is so much more that you can be doing with social media that you may not even realize.
How do we make customers for a lifetime who either purchase from us or become strong advocates for us? When a company adopts a policy to truly embrace its customers and care about them enough to develop an excellent customer experience for each customer, that is when the customers can feel so strongly about a company that they will not only tell their friends about the company but will even go as far as to defend them when other customers give a bad review.
Your niche or industry is extremely competitive and you must do everything possible to make sure that you have an edge over your competitors. In fact, not only is there tremendous competition but the competition is getting worse day after day.
It is critical that you understand the important role that reviews play in the success of your social strategy and in your business in general. More and more, nowadays, people are reading reviews before they make any purchasing decision of any kind.
In case you haven’t heard, it is the age of customer service. The customer does not have to be right but the customer is king in our new online economy. From the business perspective, customer service can be even more difficult because customers do not see the employees they are speaking to. Digital customer service has many challenges too because the tone is sometimes not conveyed through computers, emails, and faxes.
Whether you know it or not, social proof is an extraordinarily important part of your business’s success. It is what cements your business with your clients and prospective clients. It is what affirms that you are who you say you are professionally and that you are capable of doing what you say you can do.
In business and in life, before you can be a good “anything else,” you must be a good human being. You must speak kindly, help other people and you must try to tell the truth to the best of your ability.
Your brand reputation is a very large part of your business’s success. If other people don’t recognize and are not award of your brand, you won’t have anywhere to go. It is critical that you have a stragegy and a business plan from the beginning.
As you are building your credibility, there are many things that you can do before you actually meet a single client or prospective client. Positioning your brand is critical before you do anything else. Everything else will follow after that.
Reputation management is a hot topic for companies, especially with social media and the growing importance of review sites and word of mouth referrals from friends and associates.
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