Tagged: Content Marketing

social media content

The Need for Your Voice in Content Curation

When it comes to writing content, there is no doubt that you want your content to be interesting and memorable. Hopefully, you are publishing a combination of original and curated content. That gives your readers interesting articles to read and a wider, more unique perspective. However, your curated content will not be valuable to your business if you don’t add your personal spin.

What's your story?

Opening Your Story Effectively to Your Target Audience

The opener of your content is very important because it gets the attention of your target audience and keeps them wanting more and more. It is also very important that you have the right sort of information in your opener such as revealing what you are going to share later on. A part of what engages your audience is the idea that you have piqued their curiosity. That is a powerful motivator.

Writing

Using Figurative Language for Maximum Effectiveness

Your content may be very well written but that doesn’t necessarily mean that it grabs your readers and renders them captives of your every word, with each word pushing them to become more and more excited than by the word before. Figurative Language enables you to take abstract ideas and turn them into concrete concepts. It can also help you to create a wonderful setting for the stories that you are sharing.

Writing

Perfecting Your Writing Style for Clarity

Your writing style should be clear every time and it should touch your readers in a way that causes them to want to interact with you.  Take the time to get to know and understand your target audience, which will go a long way to helping you to clarify your writing. Always remember to edit what you have written carefully so that the final draft is perfect. You want your readers to come back for more and more content.

language - verbs

Taking Maximum Advantage of Verbs

Many different aspects of the writing are essential and your choice of words is certainly one of them. Verbs are an important part of speech and they allow you to positively manipulate how you communicate and, to a great extent, how your ideas are received by other people. Use active verbs as much as possible so that you are clearly communicating that you are in control of the actions that you choose to take.