Category: Communication

language - verbs

Taking Maximum Advantage of Verbs

Many different aspects of the writing are essential and your choice of words is certainly one of them. Verbs are an important part of speech and they allow you to positively manipulate how you communicate and, to a great extent, how your ideas are received by other people. Use active verbs as much as possible so that you are clearly communicating that you are in control of the actions that you choose to take.

Target Audience

Gauging the Mood of Your Target Audience

Your target audience members and how you interact with them are critical to your success in business. It is also essential that you consider the ideas that your target audience members choose to share with you and make them understand how valuable they and their ideas are to you and to your business. Through your interactions, you will know exactly what your strategy should be with them.

Laughing Business Person

Using Humor to Succeed in Business

Using humor in business has many different benefits. It is a tremendous stress reliever, it brings out the human/emotional side of everyone, and it makes everyone feel comfortable. That is good emotionally, psychologically, and physically. It also helps to create more trust among people, increases morale, makes you (and everyone else) approachable, gives you an edge against your competitors, and basically makes everything seem brighter.

Expertise

Showing Expertise to Your Audience

You must know your audience well, customize the information that you are sharing for them, make sure that what you are sharing is relevant, and connect with them on an emotional level. An important thing to establish, aside from what has already been mentioned previously, is credibility. Without credibility, you really won’t be able to do anything.

hostile argument

How to Handle Negativity in a Q and A Session

Since the Q&A session is a normal part of your presentation, you should prepare yourself for the inevitability of hostility from someone in the room. If it doesn’t happen that way, great. If it does happen, you will be prepared to diffuse the hostility with a constructive and effective approach because you will be prepared for every situation by the time you are standing in front of your audience.

Subject Matter Expert

There Is No Such Thing as One Size Fits All

When it comes to addressing your target audience, whether through your content or in some other sort of presentation, you must customize what you are sharing based on the other person and his or her needs. First of all, you will want to determine why you are giving the presentation and what you want the audience to take with them when you are finished.