Taking Maximum Advantage of Verbs

language - verbs
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When you were a child in school, you were taught the parts of speech in the English language. You understood clearly that verbs are action words. That is the simplest way to look at it but if you start to think a little more deeply about it, verbs are so much more than that and you can really take advantage of their potential and apply their power to your content and to your business.

Verbs can really help your written content and your public speaking

Undoubtedly, the English language is an incredible way to communicate. There are so many aspects of the language and so many creative ways for you to communicate. Let’s look at verbs this time around because they can really bring your use of language and your language skills to the next level.

There are so many different verbs from which to choose that you can use different ones constantly to say the same thing in a large variety of ways. Mixing it up keeps your content exciting and always fresh for your target audience. The wonderful result that your creative use of verbs will have on your audience is that they will constantly be hungry for more and will not only stick with you but will also tell other people about what you are sharing.

Try to avoid sticking with the ordinary

The interesting fact about human beings is that they tend to rely on their familiar routine. That concept also applies to content. It takes a little more effort to constantly come up with new ways of saying the same thing and a lot of people don’t want to bother with that. Well, you should definitely bother with it because the results that you are going to achieve are going to be well worth the effort.

You have the potential to excite, compel, and truly engage your audience members so that is exactly what you are going to do. When choosing verbs for your content, you will want to choose active verbs as much as possible. There is definitely a place carved out for passive verbs, which are completely appropriate in certain situations but there is still a lot of room for other, more active verbs in your content. You are trying to create excitement with your choice of language so dig deeper and deeper and come up with content that touches your audience members in new ways.

Go with action verbs whenever possible

When it comes to writing, action verbs often do the job a lot more effectively than non-action verbs. They allow your content to pop and to really come to life for the readers. They make the reader feel as though the words are alive on the page (or coming out of your mouth if you are speaking those words). Another wonderful result is that your choice of words will make the content memorable to the audience. It will stick with them because it is compelling and really interesting.

Rework sentences

If you have content that you feel needs reworking to incorporate more creative, colorful verbs, you will want to sit down and consider carefully what you have and what you need to do to accomplish that goal.

The first thing that you will want to consider is taking all of your passive verbs and converting them to active verbs. That will probably be simpler in some cases than others. You want your content to make profound, important statements and to allow your ideas to grow and progress.

Interestingly, business writing often contains passive language but it certainly doesn’t have to be that way. You will find that the reaction of your readers is very positive if you make that one little change.

Conclusion

There is a lot that goes into writing content that is successful with the people on the other end of it. Many different aspects of the writing are essential and your choice of words is certainly one of them. Verbs are an important part of speech and they allow you to positively manipulate how you communicate and, to a great extent, how your ideas are received by other people.

Make sure that you mix up your word choices with each piece of content that you write so that it is compelling for your readers. Also, use active verbs as much as possible so that you are clearly communicating that you are in control of the actions that you choose to take.

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Author

  • Carolyn Cohn

    Carolyn Cohn is the Co-Founder & Chief Creative Services of CompuKol Communications. Carolyn manages CompuKol’s creative and editorial department, which consists of writers and editors. Her weekly blogs are syndicated globally. She has decades of editorial experience in online editing, and editing books, journal articles, abstracts, and promotional and educational materials. Carolyn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.