Classic Marketing Mistakes

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Undoubtedly, you realize how important marketing is for the success of your business. Your marketing efforts must be precise and effective. Unfortunately, if you are not experienced on the marketing side yet, you may unintentionally make mistakes that will slow down your results. 

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Why Using Customized Content is Beneficial for Your Brand

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You  have heard the expression, “Content Is King” many times and you may truly understand it and believe it to be true or you may not quite get why content is so important to your professional success. Well, it is through your content that you build your credibility, trustworthiness, and you position yourself as a subject matter expert (SME). However, you must remember that it isn’t enough to simply share content. It must be customized to fit the needs of your online connections.

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How to Measure Your Marketing Efforts Online

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Capturing the analytics and ways to gauge how your content is performing is exremely important for your business. You don’t have to accept the idea that your marketing efforts are just out there somewhere. That simply isn’t the case. Your efforts can be measured and you can hone your marketing strategy based on the results of those efforts.

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Ensuring that Your Content Isn’t Ignored

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You have heard it and read it a million times. Content is King! It is king for many different reasons. You need content to build your target audience and you need content to express what you have to offer in an eloquent and exciting way, a way that attracts other people and compels them to interact with you. 

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Making a Significant Contribution in Your LinkedIn Groups

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You have worked long and hard at this point to make sure that you are getting the most out of your LinkedIn groups. Let’s say that you are a member of 50 groups (the maximum allowed number of groups on LinkedIn) and you are interacting once in a while. You know that you need to do more to really leverage your LinkedIn groups.

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Using Social Media to Make Your Event Sing

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You are planning an event and you will either deliver an event that delivers an amazing experience to everyone involved or you deliver an event that is, to say the least, not memorable. Of course, your event is going to deliver, and then some!

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The Importance of Thought Leaders on LinkedIn

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When it comes to your interactions on LinkedIn, you may be wondering how you find thought leaders, interact with those thought leaders, and get to a point where you are considered a thought leader yourself.

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How to Pitch Your Unusual Product or Service

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When it comes to promoting (and eventually selling) your product or service, you must understand that you need a story in order to establish a human connection. If the product and/or service that you are trying to sell is unusual or complex, you will really need to have an approach that is buttoned down.

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Make Your Blogging a Raging Success

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You may not be aware of an exact number but you probably have a sense that there are millions of people who are blogging every week and an even greater number of blogs that are being written, posted, and syndicated.

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Optimizing YouTube for Your Business

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There are many different ways that you can reach your target audience online. You may choose to interact on several social media channels. Only you can decide which ones work the most effectively for you. You can also choose to use YouTube to post compelling videos. Videos will satisfy those target audience members who are visual.

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