Weighing the Benefits of Press Releases and Pitches

Press Releases

As a business owner, you are constantly thinking about new topics to write about and share with other people online. Even if you have amazing writing skills, it isn’t always easy to come up with ideas. However, there are some effective and important ways to communicate with your online connections and it is time to look at the benefits of both so that you can decide what works best for your business.

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Avoiding LinkedIn Certain “No Nos”

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LinkedIn is an amazing social media tool that can be extremely effective for businesses. However, just like it is for all social  media channels, there are certain rules and guidelines that you have a responsibility to follow. On the flip side, there are some things that you should not do when interacting on LinkedIn.

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The Importance of Landing Pages for Lead Generation

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We know what landing pages are, but do we remember to review them or refresh them? Possibly, the idea of creating or updating the landing page(s) has slipped to the bottom of our virtual “to do” pile. If you are not using landing pages, it is time to add the creation of one (or more) to your list of things to do.

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Creating an Optimized Blog Post

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You are able to distinguish good writing from bad. You can read content as it pertains to your business and your brand and you can understand very quickly if the right messages are in the content. The question is whether you can tell if the content is optimized for the search engines, which is also very important to your professional success.

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Maintaining Brand Image Consistency Across Social Media Channels

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This entry is part 3 of 3 in the series The Role of Branding in Your Marketing Strategy
 

Social media used to be a relatively easy game. There were one, maybe two different social media sites you had to be on, and that was it. Those days are gone. While a few social media channels seem to get the lion’s share of mainstream coverage, the reality is that there are now several different social media platforms with very active and diverse user bases.

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How to Perfect Your Brand Message

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This entry is part 2 of 3 in the series The Role of Branding in Your Marketing Strategy
 

As a business owner, you have a brand. In fact, even if you don’t own your own business, you still have a brand. Your brand may be personal, professional, or both. Have you  taken a hard look at your brand lately? If you have and it isn’t what you want it to be, you need to perfect your brand message.

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How to Reach Your Mobile Marketing Objectives

Mobile Marketing

There are certain concepts that you should follow in order to successfully market to your mobile device audience. If you look around you, it is quite obvious that anyone and everyone uses a mobile device everywhere they go. So, now you have to customize your marketing efforts to fit mobile devices.

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LinkedIn Tips to Make Your Searches Soar

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There are several different effective ways to search for information on LinkedIn. LinkedIn has several intuitive tools that can help you to find what you are looking for quickly and easily. Two such examples are Premium Search and Lead Builder. If you use the search techniques mentioned here, you search capabilities will go through the roof.

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Elevate Your Business With Content

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There are many different ways to make your content take your business to the next level. Of course, you must have heard it said many times that content is king and that truly is the case. The majority of business people have some interactions online for their business, hopefully, on a regular or semi-regular basis.

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Tuning Up Your Website

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You are most likely well aware that getting traffic to visit your website is essential to your continued (and increasing) success and that of your business. If your website has been in existence for a while, it is a very good idea to look closely at what you have and to determine what works and what no longer works.

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