The Social Aspect of Your Business and Your Clients

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If you own a business, obviously, your clients are at the top of your priority list. How you deal with the social aspects of your business and how you connect that to your clients is the really tricky part and you need to find a way to effectively connect them.

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Solving the Mysteries of Content Marketing

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Content marketing is critical to the success of your business and traditional marketing is just as critical. In fact, you should use a combination of the two for the best possible outcome for your business. So, now you need to grasp exactly what content marketing is and how to use it most effectively.

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Identifying Your Topics for Content Curation

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When it comes to content curation, choosing topics can be a different experience than when you are faced with the challenge of choosing topics for your original posts. You may argue that content curation is not as difficult to produce as original content; however, you still need to identify the topics that will work for you and for your target audience.

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Getting Your LinkedIn Connections to Trust You

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It is an established fact that LinkedIn is one of the most outstanding social media channels for professionals. It is powerful and effective and you will more than get out of it whatever you put into it. However, it is one thing to have a rich, amazing LinkedIn network but it is another thing to get all of your LinkedIn connections to trust you.

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Applying Social Networking to Your Business

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When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. While these types of relationships are the most common, did you know that social networking is also used for business?  In fact, that was originally how social networking began.  If you are a small business owner, especially one that operates an online business, there is a way that you can use social networking sites to your advantage.

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Social Media’s Influence on Your Content Marketing Strategy

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Content marketing is hot and it is definitely something that you need to be concerned with right now. That is, if you have any hope of making your business a raging success. With that in mind, you need to establish where social media fits into your content marketing strategy.

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Understanding Branding Importance in Marketing Your Business

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This entry is part 1 of 1 in the series The Role of Branding in Your Marketing Strategy
 

You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly.
Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone– it’s a hard-core recognition factor.

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Who Is Your Audience?

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This entry is part 6 of 6 in the series Marketing Your Business Online
 

Understanding the type of people who visit your online presence sites is very important because you can use that information to enhance your online presence to suit them. As a result, you will gain more loyal, returning visitors who will come back again and again for more. 

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How Does Social Media Redefine Friendships and Connections?

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This entry is part 1 of 1 in the series Business Relationships with Social Connections
 

In this article, we will be exploring the effect that social media has on friendships and business relationships. Social media behaviors are entrenched in the daily lives of those who participate in any social networks. There is no doubt that these interactions have an effect, or even a big impact, on relationships.

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Boosting Your Online Word-of-Mouth Marketing

Online Marketing
This entry is part 5 of 6 in the series Marketing Your Business Online
 

Online marketing presents you with a unique opportunity to create a bigger buzz than you can do with traditional marketing. This is particularly true for word-of-mouth marketing.

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