Strengthening Your Twitter Relationships

Twitter MascotTwitter continues to be a strong social media contender. Facebook and LinkedIn are still extremely strong and they are constantly introducing new features. However, so is Twitter and people should try to find new and improved ways to connect.

Read the rest of Strengthening Your Twitter Relationships

Email Marketing Campaigns and Social Connections

Email Marketing MascotWith social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today.

Read the rest of Email Marketing Campaigns and Social Connections

Why Content Marketing Is Important for Your Business

Content Marketing MascotYou may have heard about content marketing and you may even understand why it is important the question is whether you have a deep enough understanding to recognize the differences between content marketing and traditional approaches to marketing.

Read the rest of Why Content Marketing Is Important for Your Business

What’s a Blog Without Comments?

Blogging MascotWhen it comes to internal company blogs the communications department is usually onboard and the executives come to realize that they have to take the time to blog and write out their thoughts.  They know it’s important to communicate information in their own voice about company initiatives in order to keep everyone informed and sharing useful information. Blogs are a great way to communicate directly with employees, but that doesn’t necessarily mean that employees will embrace the blog from the start and engage with executives.  What’s a company to do?

Read the rest of What’s a Blog Without Comments?

Preventing Google From Killing Your Business

Search Engine Optimization MascotToo much reliance on Google’s organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic?

Read the rest of Preventing Google From Killing Your Business

Enticing Your Audience With Your Blog

Blogging MascotYou spend a great deal of time and effort on your content. You make sure that your content is enticing and educational so that it benefits your target audience. Your goal is to compel them to want to read more.

Read the rest of Enticing Your Audience With Your Blog

Planning Your Online Activities for the Future

Online Presence MascotNow is the time to plan for the future. You need to make sure that you have a strategy in place so that you don’t have a gap in your work and in your progress going forward.

Read the rest of Planning Your Online Activities for the Future

Creating Great Personas for Fantastic Content

Content Marketing MascotOn any given day (including weekends), the top priority for a marketer is to write fresh content. Times have changed because nowadays, providing fresh, fantastic content regularly is absolutely mandatory. Writing all of the time has become totally necessary.

Read the rest of Creating Great Personas for Fantastic Content

Ideas for Social Media Monitoring

By now, you must realize how critical social media is to your business. It helps you to establishAnalytics Mascot credibility, position yourself as a subject matter expert, appear trustworthy to others and come to be regarded as a person of influence.

Read the rest of Ideas for Social Media Monitoring

Reasons to Stick With Social Media

Social Media MascotAfter all this time, you probably understand why social media is so important. However, if you have any doubt, there are several good reasons to stick with social media for your business. If you don’t, you will regret the outcome.

Read the rest of Reasons to Stick With Social Media