The Best Ways to Connect With Your Audience on Social Media

Social Media MascotSo, how was your trip to the Nevada desert? You may be scratching your head right now and wondering what that is all about. Well, writing and sharing content that you post in one place is like opening a casino in the Nevada desert. Nobody reads it if you don’t establish a connection with your audience.

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Will Online Marketing Work for Your Business?

This entry is part 2 of 2 in the series Marketing Your Business Online
 

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet marketing campaign.

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Why You Should Market Your Business Online

This entry is part 1 of 2 in the series Marketing Your Business Online
 

If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for different sectors of the target audience.

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Social Selling Like Crazy on LinkedIn

LinkedIn MascotYou may or may not understand exactly what social selling is. In fact, it may sound like something that doesn’t warrant your attention. However, you would be wrong. It can help you to bring your business to the next level by selling like crazy. LinkedIn is the perfect forum through which to do it.

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Optimizing Your Blog Articles for SEO

Blogging MascotSearch Engine Optimization (SEO) is on everyone’s lips all of the time. It is wonderful if you can write a blog article that uses sophisticated language, exciting language, and beautiful grammar and punctuation. However, it is also critical that it is optimized for the search engines. After all, people need to be able to find you.

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Why You Should Brand Yourself

Personal BrandingPersonal branding is about honing your skills, narrowing your focus, and clearly understanding what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the only solution to their problem. Of course, you can only do that if you have an edge that nobody else has. An edge that is unique enough to be irresistible to others.

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The Many Reasons Why Blogging Helps Your Business

Blogging MascotWhen it comes to your online marketing strategy, blogging is an extremely significant piece of the puzzle and it behooves you to give it the proper respect and to highlight its grand qualities effectively and appropriately.

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Why Building Trust is a Must for Your Online Business

TrustWith the Internet being what it is today and your ability to get your hands on absolutely anything and everything online nowadays, more and more products and services are being made available to you and convenience is a key factor and a key motivator.

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Enhancing Your LinkedIn Showcase Page

LinkedIn MascotVery few people would challenge you nowadays if you expressed (out loud) that LinkedIn is an extremely powerful social media tool for professionals. At this point, LinkedIn  has been around for quite a while and you can create a LinkedIn showcase page that will highlight specific aspects of your business.

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How Personalized Email Increases Your Campaign’s Value

Email Marketing MascotCustomers have evolved into educated and demanding consumers who expect more, especially when it comes to technology. Most consumers are also email subscribers and the technological advances that are expected especially apply here. Email subscribers expect personalized emails based on their purchasing history and preferences. If you do not keep up with these expectations, you can expect to have unsubscribes as a result. Brands actually show that they care about customers when they take the time and effort to build databases and deliver customized emails; it lets customers know that you care and that you are paying attention to what they want or what they are looking for.

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