Building Credibility as an Expert

Reputation Management MascotAs you are building your credibility, there are many things that you can do before  you actually meet a single client or prospective client. Positioning your brand is critical before you do anything else. Everything else will follow after that.

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The Twitter Relationship Stairway

Twitter MascotAll things Twitter is upon us. You can do a simple search on Google and pull up a huge number of entries on Twitter or you can go to one of your favorite blogs and search for Twitter posts to reveal numerous articles. There is definitely a fascination with micromedia and this particular network.  I must be fascinated too, as I seem to be using it as one of my main sources of communication these days.  Will another type of network launch and fascinate me…sure, but for now, I think there’s a lot of opportunity for relationship building on Twitter.

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Reputation Management – Foresight is the Best Medicine

Reputation Management MascotReputation management is a hot topic for companies, especially with social media and the growing importance of review sites and word of mouth referrals from friends and associates.

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Having a User-friendly Landing Page for QR Codes

Web Design MascotYour landing page on your website is critical to the success of your business. With technology at its current height of sophistication, considering QR codes in the design is critical to you.

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Running Effective Promotions Through Social Media

Social Media MascotRunning promotions through your social media channels is an effective way to draw and engage more people than you ever had before. There are many ways to accomplish this and it should be part of your social media strategy.

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Catching Online Content Scrapers

Content Marketing MascotContent scrapers are all over the Internet. They steal your content and use them for their own blogs without your permission. Some scrapers merely copy the content from your blog but many take content and present it as new.

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Creating a Content Marketing Success Checklist

Content Marketing MascotWhen evaluating your success in business, it is an excellent idea to use a checklist to determine where you and your business fall on the success scale. No doubt, you are gathering metrics. A checklist is another valuable tool.

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Strengthening Your Twitter Relationships

Twitter MascotTwitter continues to be a strong social media contender. Facebook and LinkedIn are still extremely strong and they are constantly introducing new features. However, so is Twitter and people should try to find new and improved ways to connect.

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Email Marketing Campaigns and Social Connections

Email Marketing MascotWith social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today.

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Why Content Marketing Is Important for Your Business

Content Marketing MascotYou may have heard about content marketing and you may even understand why it is important the question is whether you have a deep enough understanding to recognize the differences between content marketing and traditional approaches to marketing.

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