Make Your Blogging a Raging Success

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You may not be aware of an exact number but you probably have a sense that there are millions of people who are blogging every week and an even greater number of blogs that are being written, posted, and syndicated.

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Optimizing YouTube for Your Business

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There are many different ways that you can reach your target audience online. You may choose to interact on several social media channels. Only you can decide which ones work the most effectively for you. You can also choose to use YouTube to post compelling videos. Videos will satisfy those target audience members who are visual.

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Combining Forces: How Marketing and PR Can Work Together

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In a time where 50 hour work weeks, working from home, and working with multiple screens have become commonplace, needless to say, many job positions and careers are transforming. With societal trends and changes in the economy, expectations and responsibilities in the workplace change as well, and the fields of marketing and public relations are shifting too.

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Making People Like You

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When it comes to your business dealings and the relationships that you have been able to build with other people, both online and in person, there are qualities that stand out. Those are qualities that make the other person like you (and eventually trust you) and that make you like the other person.

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Getting the Most From Hashtags

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Chances are, hashtags are a very important part of your online activities. Hashtags originated with Twitter but their use has expanded and they are now being used far more extensively and quite effectively. It  is apparent that hashtags are here to stay so your only choice (if you haven’t yet jumped on the hashtag bandwagon) is to embrace them and to learn how to use them most effectively for your business.

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Writing Concise and Compelling Social Media Content

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When it comes to your social media efforts for your business, it is very important that you understand how critical social media is to your marketing efforts and how those efforts will impact your business’s success. Of course, most likely, you are an extremely busy person and there are so many things on any given day (and any given week) that are above your social media efforts on your priority list.

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Understanding Perception for Marketing

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One thing that is true in life and in business is that perception is reality. If a perception has been created, whether it is actually true at the core, it is perceived as true and; therefore, everyone believes it to be what they perceive.

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Using Your Facebook Page Cover Photo to Get Noticed

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Social media is here to stay and if you don’t do everything possible (and then some), you will not get noticed by other people online. If you are not noticed, other people will not interact with you and you won’t have the opportunity to interact with them. No interaction equals no eventual selling. It is that simple! If you have effective Facebook Page Cover photos, you can get a great deal of mileage out of it.

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Making Yourself Heard Above the Social Media Buzz

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Social media is buzzing all over the place and it isn’t buzzing quietly. It is making a great deal of noise and it has been making a lot of noise pretty much since the beginning. Noise can be good but you need to find a way to make yourself and your business heard above all of that noise.

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Effective Search Engine Optimization on a Global Level

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You may have started your SEO efforts on a local level initially; however, lately, you may have been thinking that it is time to expand and go global. If your business is at a point where you have done all that you can do on a relatively small scale, it is time to tap into other markets. There is literally a whole world out there for you to explore.

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