Using Content to Turn Prospects into Clients

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When it comes to marketing your brand, everyone knows that it is ultimately about selling as much of your business’ products and/or services as you possibly can. In other words, it is all about making more and more money.

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The Facets of a Social Network

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Your online social communities and the way that you conduct social networking are critical to your continued (and increasing) success as a business owner. Social networks are still increasing in strength and number on a steady, regular basis. It is important to understand how the facets of a social network function together.

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Setting Yourself Up for Social Media Marketing Success

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Social media marketing is an excellent way to reach and engage with your customers, clients and patients. It can be low cost (but do not delude yourself or believe anyone who represents that it is free – even if you do it yourself, your time is money!) and can be an easy addition to your marketing efforts, especially if you are familiar and comfortable with social media. Here are 7 tips to set yourself up for Social Media Marketing success.

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Better Branding with Hashtags

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You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the popular social media channels.

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Creating Effective Web Content in Foreign Languages

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Because of the amount of content and interactions that you are involved with on a global level, you may very well find yourself in a position where you have to share multilingual content on your website. It is definitely a tremendous advantage for you to be able to accomplish this. It will really expand your reach and it will dramatically open doors that have never been open before.

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Ensuring that Your Homepage Satisfies Your Visitors

WIIFM

If you are searching for a product and/or service on someone else’s website, what you actually searching for? Well, the most basic thing is that you have a problem and you are looking to the other person to solve that problem. It is the “WIIFM?” concept. WIIFM is defined as “What’s In It For Me?”

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Answering Important Questions About Your Social Brand

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When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the time and effort that you put forth. The ROI may not initially have anything to do with money; however, that is your ultimate goal, just like everyone else’s.

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Knowing When to Marry or Divorce Your Clients

Customer Relations

The truth is that not everyone is going to be your client. As a business owner, it is important for you to understand which clients are appropriate for you and your business and which ones are not. You need to have the strength to divorce those who are not right for you.

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How to Organize Your LinkedIn Connections, Prospects and Clients

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If you own a business or if you work for someone else, the fact is that you must interact with people online as well as interacting with them in person. Your online connections are people from many different placed and possibly even many different countries and may different industries.

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Increasing Your Exposure with LinkedIn Publisher

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By now, you probably figured out how powerful and effective LinkedIn is for business and how much it can help you to bring your business to the next level. However, you may not be aware that you can increase your business’s exposure much more by using LinkedIn Publisher.

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