The Importance of Visual Elements in Social Media Marketing
Although many of your readers appreciate and embrace the words that you write and share with them, there are many other people who really do much better if you populate your words with some sort of graphic element as well.
The visual aspect of many people
For those people who lean more in the visual direction, they will probably take in the graphic element, process it thoroughly, and embrace and remember it. In fact, the concepts of the visual element in your content will most likely stick with those people much better than your words will. Another positive aspect of the visuals for those particular people is that they will pay much better attention to what you are trying to communicate than they would if they were exclusively reading words on a page.
The truth about social media marketing (especially nowadays) is that you constantly have to adjust your materials. You can’t afford to stagnate with any of your content because everyone else (including your competition and your prospects, clients, etc) is moving at such a rapid pace, you must keep up with them or you and your business will be left in the dust.
There are many reasons why the visual aspect is so important
One of the reasons why your graphic element is so important to your professional success is that videos and other online visual tools are so prevalent and so effective for many businesses. It forces you to partner with that idea very closely. Additionally, there are many effective social media channels that will benefit your business (if they have not already). If you are not yet involved with Pinterest, YouTube, Snapchat, etc, you may want to seriously consider how they (and others like them) can help you to bring your business to the next level.
As you are revisiting your social media marketing materials, you will see that there is some overhauling to be done. You will probably agree that what you started out with is not what you have now and it is also not what you will end up with ultimately. You may be wondering at this point why the graphic element is so important. You may also be questioning why you need to really work it into your marketing strategy. Along with those questions, you will also need to determine which particular visual elements are going to work the most effectively for your particular business and that pair well with your products and/or services. Undoubtedly, you will want to choose tools that are easy for you and for your target audience to use. There are several different reasons why the visual element is so important and so effective for your business.
- The concepts of graphics stick in the person’s head much more easily than words.
- The target audience will see the graphics and immediately acquire new knowledge because of them.
- The graphics will spark associations and memories of concepts that are tied to emotions.
- Your graphics will communicate a clear story.
- Your graphics can help you to build trust and credibility.
Your target audience will have a positive emotional reaction to your graphics
In the majority of cases, your target audience members will see the graphics that you have chosen to share with them and they will walk away feeling really good. If that happens, they will remember what you have shared and they will want to see more from you. Aha! And so, the relationship begins!
Another important result of your graphic element is that you have the ability to tell your story through the graphics.
Of course, your story in this case is only one of many stories that you will tell over time. Each and every story is important and unique. Another thing to keep in mind is the fact that the combination of the words and the graphics create well-rounded content, which is easy (or easier) for the target audience to accept as reality.
What are the possible types of visuals that you can use in your content?
Well, you have some options and you may want to experiment to determine which ones work best for your particular business. You can use still images, videos, slide presentations, and Infographics. They can all be effective in their own way and, depending on what you want to do with those images, you will be driven to use particular types of graphics. When it comes to using slide presentations, you need to just make sure that you don’t share too much information. It is very easy to become long-winded with that particular type of medium so you should try to keep it as short and to the point as you can. Less is more in that case.
The words contained in your content are critically important to your professional success. However, there has been an evolution from stagnant web content to fresh, living content (in the form of blogs and other interactive pieces of content). There are many tools available and you owe it to your business and to yourself to try them to see which ones work for you. If your target audience reacts favorably to your written content, just think about how they will react if you combine the words with a strong graphic element. The reaction will be that much better.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies. Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
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