Social Media and the Travel Industry

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Everyone travels as some point in their life. Some travel of for work and some is for pleasure. No matter what your reason for traveling, there is no question that social media will make it easier and more convenient no matter what your destination and how you get there.

If you look around you on your trip, you will see that most people are using some sort of electronic device for a variety of things. Social media is still all the rage and that situation is not going to change anytime soon. Most airports and other travel destinations offer free Wi-Fi and people take advantage of that whenever they can. You can find whatever information you are seeking and it is really valuable. That never would have been the case before the technological advances emerged and became so readily available. In addition to all the other social media tools, Skype works all over the world for free and many people love to use Skype to connect with other people and to see them while they are speaking with them.

The positives of social media and travel

Social media has really made it a reality that staying in touch will never be impossible again. No matter where you are and which social media tool you choose to use, you have the capability of staying in touch at will. You can speak with someone in different geographic areas and in different time zones. Absolutely nothing is impossible. The idea and implementation of being able to use social media to connect around the world means that the quality of your life and life/work balance has improved tremendously. All of your online connections are only a click of a button away from you.

When it comes to getting your hands on information, the sky is the limit on that also. Anything that you could possibly want to know is at your fingertips. If you want to go somewhere, do something, or just simply learn a fact about something, it is all there at your fingertips (literally).

Applying social media to traveling

Interestingly, there is so much information on traveling available through social media that it is difficult, at times, to figure out which information is the most valuable for you at the time. You may be asking yourself how in the world you will ever find the time to absorb all of the information in one lifetime! If you have solid relationships with people online, you may want to consider asking them for advice in an effort to pare down the information to make it easier and more realistic for your purposes. If it becomes too much of an effort for you to wade through a huge amount of information, it may make you feel discouraged about trying to absorb any information at all. If a person doesn’t have patience, he or she may figure that it is easier to take the chance of the trip being a success without any help at all from social media. That would be a shame because social media holds a great deal of value.

On the other hand, if you can manage to get valuable travel advice from people you know and trust, it could be invaluable to you. There is no better feeling than collaborating with one of your valuable online connections to help you in your social media pursuits.

Conclusion

Social media is a part of almost every aspect of life in this day and age. Taking advantage of social media for travel and creating a synergy between the two is sensible and beneficial to you and your business. It is a really smart thing to do. You should rely on the advice of other people to help you with valuable, current information. Take advantage of all of the new and exciting technology tools that are available to you. You now have the capability to plan and execute any travel plan that you want using social media. You don’t even have to leave the comfort of your own home. Until you actually have the opportunity to physically be in a particular place, there are online tools that can virtually make you feel as if you are in that place.

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Author

  • Carolyn Cohn

    Carolyn Cohn is the Co-Founder & Chief Creative Services of CompuKol Communications. Carolyn manages CompuKol’s creative and editorial department, which consists of writers and editors. Her weekly blogs are syndicated globally. She has decades of editorial experience in online editing, and editing books, journal articles, abstracts, and promotional and educational materials. Carolyn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

4 Responses

  1. Bhupendra Kumar Meena says:

    Via LinkedIn Groups
    Group: Business Analyst Social Networking
    Discussion: Have you used social media in your travel planning?

    Yes fully agree, on every travel & trips, people plan out as much as they can for the journey; Are they rely on Social media? may or many not be.

    However If they by use social media it will certainly save much of their time and money.

    For me its is much reliable source of info for knowing many things, especially while travel i use it for staying connected, Organizing myself, getting weather, Getting deals, trusted reviews, fun & time utilizing source, learning, route info, photo sharing, tracking recommended places of stay and eateries.

    I must say, its not only networking platform but much more powerful tool, its your virtual guide which helps in solving most of your worries and dependencies.

    recommend everyone should use it wisely, will keep you ahead in competitive world.
    By Bhupendra Kumar Meena

  2. Julie McReynolds says:

    Via LinkedIn Groups
    Group: Email Marketing & Social Media
    Discussion: Have you used social media in your travel planning?

    Yes, I definitely have. Before booking a flight or renting a car I look at the comments about the airline on Twitter and then sometimes I find sales that way too. If I’m traveling by car I check the Department of Transportation social accounts to see where roadway accidents are, etc. Technology is great for travel and it amazes me that some companies who say they are customer friendly are not active on social.
    By Julie McReynolds, MBA

  3. Jonathan Hogan says:

    Via LinkedIn Groups
    Group: Email Marketing & Social Media
    Discussion: Have you used social media in your travel planning?

    This article touches on something I am very passionate about! I think that any travel company that invests in a strong, thorough social media campaign will reap the rewards many times over. I cannot think of an industry with more relevant image (highest engagement rate) content then travel. I have been working hard to find a travel company that would understand and buy into this. Pinterest, Instagram, and Snapchat could yield incredibly powerful campaigns for strengthening the brand and engaging clients for any business.
    By Jonathan Hogan

  4. The analysis of travelling trends, using tweets data mining says:

    In this research, I’m trying to show that tweets mining is possible to use in the sphere of services. As an example, we take the theme of travelling. So, we analyse the messages of Twitter microblogs concerning the “travelling” themes. In our analysis, we use the theory of frequent sets and association rules, the theory of semantic fields. We conducted the analysis using the R language and corresponding special-purpose packages. The research conducted shows the availability of using the data mining of Twitter microblogs for the marketing research of services, in particular, travelling.