Lead Generation

Turning Your Social Media Connections into Clients

Posted by on February 2, 2017 at 5:00 am

You have probably been able to establish a large number of connections through social media. Many of those connections have actually turned into valuable relationships. If you are an intelligent business owner, which there is no doubt that you are, you have developed those relationships and have moved toward turning those people into loyal clients whenever possible. Continue reading

Transitioning Your Content Marketing into Key Performance Indicators

Posted by on June 16, 2016 at 5:00 am

When it comes to your content marketing materials, of course, the quality of your content must be established and consistent. People come to expect that from you and you must ensure that you provide that level of content always. So, how do you take your content marketing materials and transition them into KPIs? Continue reading

Does Your Call-to-Action Button Convert Leads Through Colors?

Posted by on April 14, 2016 at 5:00 am

It is a well-established fact that a call-to-action (CTA) is essential for your business. So, that takes care of the need for the concept. However, what about the physical attributes of the CTA button? Is it effective at bringing your business to the next level? Continue reading

Building a Nurturing Email Campaign

Posted by on February 22, 2016 at 5:00 am

There is a good chance that you use an Email campaign as part of your overall online marketing strategy for your business. Of course, there are Email campaigns and there are Email campaigns. The trick is to make yours a nurturing experience. Continue reading

Selling Your Offerings on LinkedIn

Posted by on February 8, 2016 at 5:00 am

There are many different ways in which you can sell your products and/or services. One of the effective ways to do that is on LinkedIn. LinkedIn has far more capabilities than you, as a business owner, might realize. Continue reading

Obtaining Leads Using LinkedIn

Posted by on December 14, 2015 at 5:00 am

Hopefully, you realize that LinkedIn is an extremely effective, powerful social media channel for professionals. It has tremendous capabilities and it can really help you to bring your business to the next level in many ways, including by attracting new clients. Continue reading

Using the Right Content to Drive Traffic

Posted by on August 10, 2015 at 5:00 am

You are probably an excellent writer and your content is most likely above and beyond when it comes to quality. However, that just isn’t enough to make a spot-on, major impact each and every time you publish content. Continue reading

The Anatomy of a Successful Call-to-Action

Posted by on June 29, 2015 at 5:00 am

You may or may not be aware of how necessary your call-t0-action (CTA) is in your content. Your CTA is the bridge that connects you with your online connections (target audience). At the same time, it is the bridge that allows your online connections to reach out and connect with you. Continue reading

The Power Behind Your Call-to-Action

Posted by on May 14, 2015 at 5:00 am

When it comes to your content in general and your call-to-action in particular, it is extremely important to choose your words carefully. The words that you choose to use in your call-to-action potentially have a great deal of power behind them. Continue reading

The Importance of Thought Leaders on LinkedIn

Posted by on February 9, 2015 at 12:00 am

When it comes to your interactions on LinkedIn, you may be wondering how you find thought leaders, interact with those thought leaders, and get to a point where you are considered a thought leader yourself. Continue reading