In business, if you want to achieve success through social media, it is not enough to simply be connected to the various (and most popular) social media channels. People need to notice you and speak about you to others.
On your journey to ultimate success for your business, It is extremely important that you keep a close eye on what people are saying and you and your business and how much they are talking about you and your business. It isn’t nearly as difficult as you think to monitor your social media mentions. You don’t need to devote a great deal of time each day in order to stay on top of everything. Of course, consistency is very important but if you are organized and efficient, you will be able to accomplish this aspect of your business quite easily. Measuring the performance of your business is so important. If you keep a close watch on trends (in the form of mentions), you will learn how to effectively grow your business and choose the approaches that work best.
Setting up a place to keep track of your mentions
One of the most effective ways to keep track of your social media mentions is with bookmarking. Most of the browsers have the bookmarking feature. You will see a tab for bookmarking on your toolbar. Once you have clicked on that tab, it will allow you to create a bookmarking folder. You will need to name your folder. You should call it something logical and easy to identify, such as “Monitoring.” You will want to keep all of your social media monitoring tools and pre-set searches.
Collecting your tools
Once you have set up your folder, you can begin to place the various tools that you will need to monitor your mentions in that folder. There are several tools that you will find useful for this purpose.
- Social Mention: This is an interesting multiplatform buzz dashboard.
- Samepoint: Samepoint is another dashboard. This dashboard includes some platforms that other dashboards don’t offer.
- Addictomatic: This is also multiplatform buzz dashboard.
- BackTweets: BackTweets lets you know who has been sharing your content on Twitter.
- Twazzup: Twazzup is a real-time news dashboard.
- Blogpulse: Blogpulse is a tool that searches blog posts for specific mentions.
- Google (weekly + in chronological order): This allows you to do an advanced search.
All of these tools allow you the opportunity to capture your social media mentions without receiving so much information that you feel like it is too much information.
Customizing your search parameters
Customizing your search parameters may seem labor intensive in the beginning; however, you will only need to do it the first time. Once you have done this, you will always be able to access your saved searches whenever you want to use them. The more precisely customized you make your searches, the better and more efficiently they will work for you.
Your end result
The end result of having set up your customized searches is that you will have an organized folder that you will use over and over again. The results that will be produced will be of great value to your business.
Monitoring your mentions every day
Once you have arrived at this point, the rest is easy. All of your pre-set searches will be in your “Mentions” folder. You will be able to peruse your searches from a convenient folder. Now all you have to do is search for your social media mentions, which will take a matter of minutes.
Monitoring your social media mentions is critical to the success of your business. In order for you to get the most value out of those mentions, you need to be organized and methodical in your approach to staying on top of what people are saying about you and your business. The results of your searches will be valuable, educational, and will allow you to continually grow your business. You need to make sure to choose the tools that work the most effectively for you and your business.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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