- Start Social Media Marketing right away. If you don’t begin leveraging social media websites to promote your business, and, especially, if your competition is already doing so, your business could be negatively impacted.
- Dedicate some time to Social Media Marketing. You must either put the time in yourself for Social Media Marketing or outsource the work by hiring an expert to do it for you. This should be a person who knows the ins and outs of social networking.
- Create the right impression. Online networking has reached a new level and you need to show your networking savvy by creating a more lasting impression on the readers. This will result in further opportunities and, ultimately, new clients.
- Maintain a level of professionalism in your Social Media Marketing writing. Professional behavior should be the norm, especially for business social media writing. Prospective employers, prospective clients, current clients, and anyone who wants to look you up, can and will. Once you’ve put something out there, it is out there, and you will be held responsible for what is presented.
- Frequency matters just as much as content: Blogging once a month or writing a tweet once every week or posting a FaceBook update once every other day will not significantly affect your visibility. All marketing activities, including online marketing, require frequency, consistency, and long-term effort.
About the Author.
Robert R. Sachs, PhD, is a senior writer at CompuKol Communications LLC. Dr. Sachs has close to 20 years of writing experience in a wide range of fields, including scientific, technical, and medical. He has written extensively on medical subjects including the areas of diabetes, ophthalmology, cardiovascular, women’s health, and CNS. Additionally, he has many years of writing experience in nonmedical, technical/scientific writing. Dr. Sachs has experience in writing conference presentations and articles for journal publications, book chapters, cutting edge journal articles, and wrote New Drug Application (NDA) documents that were submitted the US Food and Drug Administration (FDA).
Dr. Sachs earned a PhD from the University of Colorado, an MS from the State University of New York (SUNY) at Buffalo, and a BA from SUNY at Stony Brook.