Creating your ultimate Facebook fan page is very connected to the success of your business or blog. In business, your fans are your customers. The more fans you have, the more customers you have.
The following are several useful steps to help you create your ultimate Facebook Fan Page.
Create a Fan Page: This is not difficult to do. However, once you have created the page, it can be difficult to realize where the fan page lives. After you have logged onto your Facebook page, when you look at the bottom left side of your computer screen, click on “Ads and Pages.”
Customize your sidebar: You can use Facebook Markup Language (FBML) to add more items to your sidebar, for example, Twitter information or other information that you think would be useful to your fans.
Optimize for Search Engine Optimization (SEO): Use Extended Information, an application that will let you add custom fields to your info tab. You need to do this so that you can target specific keywords for your blog, which will be noticed by the search engines and ultimately increase your ranking.
Import Really Simple Syndication (RSS) Reader: Once you are on your Facebook page, click on the Notes tab, which you will find in the bottom left-hand corner of the screen, in the Applications tab. Select “Write a new note.” After you are in this window, you can access the Notes settings. On the right-hand side of the Notes area, you can choose to import a blog.
Create a sign-up for your newsletter, free eBook, etc, on your Fan Page: You can use FBML to create your landing page so that your first-time visitors have an option to sign up for newsletters, request your free eBook, etc.
Twitter: Use the Twitter Exporter to post Facebook status updates to your Twitter account.
Facebook Fan Box Button: You can add a Facebook Fan Box to your blog so that your readers become fans and are able to join in on your conversations.
Invite fans: This is as easy as sending an invitation to your Facebook friends to join your Fan Page.
Unique URL: Once you have 25 fans, you will be able to obtain a unique URL for your Fan Page.
Promote your Fan Page: You can Tweet about your Fan Page, include it in your signature on Email and community sites, and promote it by using ads with Facebook advertising.
If you follow the steps given, you will be able to create the ultimate Facebook fan page, which will potentially increase your business a great deal.
We are pleased to provide you the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.
About the Author. Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity.
His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
You might also like:
- What Facebook Can Do for Your Business
- How to Organize Your Landing Page
- What Social Media Marketing Can Do for Your Business
Tags: business web site, Facebook, Social Media, Social Media Marketing, Social Networking
This entry was posted on November 14, 2009 at 2:06 pm. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.
Posted in Social Media Social Media Marketing Social Networking by Michael Cohn
Enter your email address to subscribe to our CompuKol Connection blog and receive notifications of new posts by email.
