Developing Higher Performance Website Content
There is no doubt that you have a large number of competitors who do what you do. Your big issue is how to make your offerings stand out above everyone else’s. The secret lies with your online content.
Category: Web Content
Improving Your Contact Page
The Contact page is an extremely valuable aspect of your website and you may feel that it is working well for your business but it may actually not be working well as all. However, there are ways to make improvements.
Why People Buy as a Result of Content Marketing
The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true. However, at the end of the day, when it comes to the decision to actually purchase, it is rarely a purely emotional decision.
Readying Your Blog Content for Local Searching
With the technological advancements that have been made thus far and professional competition as it is, it is quite difficult at times to compete with other businesses, online as well as in many other ways. Your web presence is essential and you must keep up.
Using Content Curation to Improve Your Brand
Some people are in favor of content curation and some are not. There are many different opinions and there are those people who feel that content curation allows the business owner to share current information and to be an advocate for the brand and to become privy to the business’s goals.
Keeping Your Online Audience Interested
It is very important for you to do everything in your power to keep your target audience interested in what you are doing and what you are selling. If your web presence (website and other elements) are not aesthetically appealing, people will not be interested enough to stay.
Don’t Fear Pandas and Penguins, Just Create Engaging Content
Google will forever be changing its algorithm and its guidelines for webmasters trying to rank high in the search engines. Along with this constant, you can always bet on one thing that will help your website succeed, not only with the search engines but with your target audience and that is content.
Adapting Your Content to Your Mobile Device
More and more people nowadays depend on their mobile devices for information. That information includes blog and website content, among other types of information. As a blog owner/writer, it is important to make sure that your content reaches as wide an audience as you intend it to reach.
On-Page SEO Website Audit – How to Proceed
The importance of search engine optimization (SEO) is widely understood at this point. In fact, it is important to make sure that SEO is strong at the very beginning of a new project. An SEO audit is critical at first.
Designing Marketable Web Pages
Everyone knows that content is king but it is also important to ensure that your content is everything that it needs to be for your business and for the benefit of your online connections. It needs to solve problems.
