Starting a Business

Branding: What You Should Know

Posted by on April 3, 2017 at 5:00 am

It is common when speaking about building a business to hear a lot about branding or building your brand. Great, but what does that mean? I’m sure the first thing you think of is creating a great logo. Your logo is a big part of branding, but there is so much more to building your business than just having a cool logo. Continue reading

Knowing When to Marry or Divorce Your Clients

Posted by on March 30, 2015 at 5:00 am

The truth is that not everyone is going to be your client. As a business owner, it is important for you to understand which clients are appropriate for you and your business and which ones are not. You need to have the strength to divorce those who are not right for you. Continue reading

Why Small Businesses Need Project Management

Posted by on March 12, 2015 at 5:00 am

Project Management can be as complicated or as simple as someone wants to make it. It is a science (often classified under the category of information technology) that is often practiced by novices, as well as professionals who specialize in the science. Continue reading

Effective Tips for Your Startup

Posted by on October 6, 2014 at 5:00 am

If you have finally made the decision to start building a new business (whether it is your first business ever or one of many that came before it), it can be an extremely frightening proposition. Your continued (and eventual) success has a lot to do with whether you lay the foundation properly from the beginning. Continue reading

Building a B2B Content Strategy

Posted by on February 8, 2014 at 5:00 am

If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content. Continue reading

Learning to Like Criticism

Posted by on January 7, 2014 at 5:00 am

No one enjoys being criticized! Yet, if you want to succeed, you’ve got to overcome all of your natural instincts and actively seek out feedback, good and bad. Continue reading

Innovative Ways to Use Twitter for Business

Posted by on April 9, 2013 at 5:00 am

As you are probably aware, Twitter is a very powerful social media tool for business. If you feel that Twitter was working but isn’t anymore, you can refresh how you use it with new and innovative ideas and tips. Continue reading

Presenting a Compelling Business Story

Posted by on March 28, 2013 at 5:00 am

Every business needs to have a definitive position and a compelling story. Customers won’t buy anything from you or even entertain the idea if you don’t have a story that touches them on an emotional level. It’s human nature. Continue reading

Acquiring a Deep Understanding of Your Clients

Posted by on March 19, 2013 at 5:00 am

If you have been in business for a while, you probably understand that it isn’t enough to have a few (or many) clients. You need to cultivate relationships with and continue to grow within the relationships with your clients constantly. Continue reading

Knowing Your Target Market

Posted by on November 27, 2012 at 5:00 am

Successful organizations (those that are not relying on “luck”) realize the importance of understanding their market through the process of Segmentation, Targeting and Positioning. Continue reading