Social Media Monitoring

Measuring Audience Engagement Accurately

Posted by on April 13, 2017 at 5:00 am

When you write and post content, there are several different results that you expect to achieve. One of those results is engagement with your readers. Ironically, that is the easy part. What is much more difficult is measuring the engagement in a way that gives you a clear understanding if what you are doing is working effectively. Continue reading

Determining Your Content Marketing Success

Posted by on February 27, 2017 at 5:00 am

You are diligent and consistent with your content and you stick to your posting schedule. Of course, it also goes without saying that your content is top-quality as well. However, you still need to determine if your content is having a positive effect on your business. Continue reading

Using Web Analytics to Improve Content Marketing

Posted by on December 19, 2016 at 5:00 am

If you have been in business for any length of time, you probably understand that it is very important for you to gather analytics on your social media marketing efforts. There are various elements that you, as the business owner, will want to concentrate on. You know that gathering analytics is important but you may not understand why. Continue reading

Engagement Rate Versus Likes – Which Is More Effective?

Posted by on March 16, 2015 at 5:00 am

For your business, if you are not experienced with Facebook, if you don’t know the ins and outs of the social media tool, you may feel that getting people to “like” your business’s Facebook page is enough. On the other hand, if you have more experience with Facebook, you probably understand that engagement rate is a whole other thing entirely. Continue reading

How to Measure Your Marketing Efforts Online

Posted by on February 23, 2015 at 5:01 am

Capturing the analytics and ways to gauge how your content is performing is extremely important for your business. You don’t have to accept the idea that your marketing efforts are just out there somewhere. That simply isn’t the case. Your efforts can be measured and you can hone your marketing strategy based on the results of those efforts. Continue reading

Engaging Your Clients Through Social Media

Posted by on December 5, 2013 at 5:00 am

At this point in time, there are several different aspects to social media beyond the obvious ones. In other words, social media is not just about using Facebook and Twitter. There is so much more that you can be doing with social media that you may not even realize. Continue reading

Using LinkedIn to Give You Expert Status

Posted by on November 14, 2013 at 5:00 am

Your niche or industry is extremely competitive and you must do everything possible to make sure that you have an edge over your competitors. In fact, not only is there tremendous competition but the competition is getting worse day after day. Continue reading

Ideas for Social Media Monitoring

Posted by on May 2, 2013 at 5:00 am

By now, you must realize how critical social media is to your business. It helps you to establish credibility, position yourself as a subject matter expert, appear trustworthy to others and come to be regarded as a person of influence. Continue reading

Fundamental Principles of Web Analytics

Posted by on April 11, 2013 at 5:00 am

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it. Continue reading

Introducing Social Media to Older Business People

Posted by on January 24, 2013 at 5:00 am

Social media has done wonders for businesses of all types. Most people are very comfortable with it. However, the older generation is often reluctant to get involved. If older business people used social media, they would love it. Continue reading