Using Content Marketing to Sell Online

Posted by on March 20, 2017 at 5:00 am

Blog content (as a matter of fact, all content) has a very specific purpose. That purpose is to educate and inform your readers/target audience) about your products/services and to put them in a position of knowing a little more after they read your content than before they read it. Continue reading

Evidence that Your Content Is Generating Money

Posted by on January 5, 2017 at 5:00 am

In a professional context, even though you own your own business because you believe in what you are selling, it doesn’t mean that you don’t want to get paid for what you sell as well. You deserve to be paid. Continue reading

Connecting Emotionally to Sell Your Products and Services

Posted by on April 7, 2016 at 5:00 am

The chances are really good that the products and/or services that you are selling are amazing. However, the quality of what you are selling has little to do with whether you are successful at selling. You need to establish an emotional connection with the buyer. Continue reading

Monetizing Your Content for Maximum Value

Posted by on March 17, 2016 at 5:00 am

Monetizing your hard work is very important for you and for your business. On the other side, the person who is reading your content is probably serious about buying (or, at least considering) what you are selling. Continue reading

Selling Your Offerings on LinkedIn

Posted by on February 8, 2016 at 5:00 am

There are many different ways in which you can sell your products and/or services. One of the effective ways to do that is on LinkedIn. LinkedIn has far more capabilities than you, as a business owner, might realize. Continue reading

How Content Makes Social Selling Successful

Posted by on July 2, 2015 at 5:00 am

Social selling is important nowadays for your business and effective, compelling content is at the heart of successful social selling. With so much interaction for your business online, it is extremely important that your content does exactly what you need it to do in order to make your business a raging success. Continue reading

The Power Behind Your Call-to-Action

Posted by on May 14, 2015 at 5:00 am

When it comes to your content in general and your call-to-action in particular, it is extremely important to choose your words carefully. The words that you choose to use in your call-to-action potentially have a great deal of power behind them. Continue reading

How to Pitch Your Unusual Product or Service

Posted by on January 29, 2015 at 5:00 am

When it comes to promoting (and eventually selling) your product or service, you must understand that you need a story in order to establish a human connection. If the product and/or service that you are trying to sell is unusual or complex, you will really need to have an approach that is buttoned down. Continue reading

Social Selling Like Crazy on LinkedIn

Posted by on July 10, 2014 at 5:00 am

You may or may not understand exactly what social selling is. In fact, it may sound like something that doesn’t warrant your attention. However, you would be wrong. It can help you to bring your business to the next level by selling like crazy. LinkedIn is the perfect forum through which to do it. Continue reading

Why People Buy as a Result of Content Marketing

Posted by on January 25, 2014 at 5:00 am

The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true. However, at the end of the day, when it comes to the decision to actually purchase, it is rarely a purely emotional decision. Continue reading