Use SEO as a Tool to Satisfy Clients

By on Feb 04, 20124

Search Engine Optimization (SEO) is an extremely valuable tool to give to your clients so that their business capabilities are enhanced and so that they have a greater chance of succeeding through their online business capabilities and interactions.

Please forgive the constant repetition of the phrase “Content Is King”; however, truer words were never written. The way that you and your business will succeed through your social media interactions is with your content. Of course, it goes without saying that your content has to be well written, exciting, and informative. The fact is that you have tremendous capabilities when it comes to providing your clients with valuable content. The big question, now that you have the content to share with your clients, is how you truly give them what they want and need in order for them to succeed in their businesses.

Find out what they want and need

Sometimes the most simplistic approach is the most effective one. When it comes to clients, the majority of them won’t mind if you ask them what they want. In fact, it will probably make them happy to know that you are definitely putting their needs first by asking them how you can solve their problems. A great first step when it comes to gathering information about what your customers want and need is to send them a survey (through a free survey tool like Survey Monkey or Zoomerang). Once you have signed up for one of those services, you will need to create some questions, such as

  • How can you help them to run their business more effectively?
  • What do they consider the most valuable among your products and/or services and why?
  • Exactly what do they lose sleep over when it comes to their business?
  • What improvements would they like to see when it comes to your business offerings?

Your questions should be clear and concise and, of course, they should focus on the needs of  your particular target market. There is nothing worse for the recipient than long-winded and/or numerous questions. You may also want to consider offering an incentive as a reward for taking the time to answer your survey (such as a discount coupon, free gift, etc). This will make your clients happy and it will cause your relationship to grow stronger. 

The responses to your survey

After you have gathered the responses to your survey questions, you need to study them very carefully. Be prepared to receive both positive and negative comments. As painful as it may be to receive negative comments, you should be open minded and use them as a learning and growing experience for your business. Those comments may make you aware of an issue that you didn’t know existed. You can’t fix something that you don’t know about. As a result, you will be improving upon your existing offerings and presenting superior products and/or services. You should ask yourself the following questions based on the results of the survey:

  • What additional services can I provide to my clients based on their feedback from the survey?
  • What specific changes can I make to what I am offering?
  • How can I fulfill my clients’ needs in a unique fashion?

Once you have come up with answers to those questions, it will be time to take action. With the feedback in mind, you can provide effective and helpful content that the search engines will love. The content should contain what offerings from what the clients asked for. If you are at all unclear about how to focus your content in that direction, your hints are in the feedback from your clients (look for the strongest and most prevalent keywords and key phrases).

SEO content writing results

After you have formulated your plan and have added the effective content to your website (or other elements of your web presence), you need to find out if what you did was effective.  Keywords and key phrases are at the heart of what is important when it comes to content and SEO. The way to truly measure the results is by looking at an analytics tool (such as Google Analytics). This will tell you where the clients are going.

Once you have identified that information, you will be able to understand what your clients want and need. There is no better source than your clients to know what you need to do in order to make them happy.

Conclusion

SEO is an extremely important and useful tool when it comes to the success of your business. It isn’t just an acronym that people utter with no strength behind it. It is a critical part of your business’s success when it comes to online interactions and online relationships. The more valuable the information that you share with other people  is, the stronger and more long lasting your relationships will be. That also means that the quality of your SEO must be top notch. Of course, that will ultimately translate into more success.

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Carolyn Cohn

Co-Founder and Chief Editor at CompuKol Communications LLC

Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.

Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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