You have heard the term “bounce rate.” It is the percentage that represents how many visitors leave your website directly from the page on which they entered the website. A high bounce rate usually means a low conversion rate.
There are several reasons why you might be experiencing a high bounce rate, such as
- It takes too much time to load your web page
- Your landing page is too complicated to navigate. It is not user friendly
- The wrong sorts of visitors are being drawn to your website
With that said, there are several ways in which you can lower your bounce rate significantly, which will be good for your business.
Website and layout design
Your website design is one of the most important factors when it comes to bounce rate. Your website should have colors that are pleasing to the eye and you should try to avoid graphics that “pop out” in the middle of the page because those are very distracting. Your website content should be arranged in a manner that is logical and there should not be an over-abundance of words. You absolutely should have your website designed by a professional. Also, you need to make sure that the HTML of your website is valid so that similar results show up in all of the search engines.
Of course, the headline is the first thing that people are going to read when they land on your website. If the headline doesn’t entice the visitors, it will be all over. Your headline must communicate what the visitor will gain from visiting your website (What’s In It For Me [WIIFM]). In other words, the visitor needs to know that you have the solution to his or her problem.
You need to make sure that your title, headers and meta-tags of each of your web pages are relevant to the rest of the content. You might want to have an abstract in the first paragraph of your text or try to answer questions in your opening paragraph that your readers have asked. Optimizing your content is, of course, extremely important so that the search engines will give you high rankings.
The language in which your content is written should be friendly and human. You should never have content that sounds like you are a corporation instead of a person, no matter which business you are in. Short sentences are definitely recommended. You must speak to your target audience in their language.
The size of your web pages
It is very important to make sure that the sizes of your graphics are appropriate. You also need to make sure that the text/HTML code ratio is as low as possible. Try to keep the loading time of the pages as short as possible. This is important because the users will be more inclined to visit your website again and again if it is easy and quick for them.
Your website must have a menu that is easy for users to navigate. When people visit a website, everything has to be simple for them. If possible, your website menu should not be on the bottom of the screen. You should have the content arranged in categories and keep important pages a click away and no more, if you can. Another sensible thing to do is to suggest relevant products and/or services on your web pages and to put links in logical and strategic places so that they can benefit your visitors.
Optimize your website for the best keywords and key phrases
When considering search engine optimization (SEO), always remember to optimize your web pages for the most relevant keywords. You should have 1 to 2 terms on each page. Your keywords should appear in important parts of your website, such as your titles, headers and opening paragraphs.
We all know that links are extremely important when it comes to increasing your exposure online. You need to make sure that the links that are pointing to your website contain anchor text. The links should always be relevant to your offerings and they should lead to content that is interesting and informative.
When it comes to your website, you need to successfully lead people to what you have to say and what you have to offer. You must consider many different things. Not only are traffic generation and website views important but bounce rate, the average amount that a visitor spends on your site and conversion rates are also extremely important and are strong contributors to the success of your online marketing campaign.
Remember that when the visitor comes to your site, they must always find what they are looking for. If they don’t find what they are looking for within 8 seconds, they will move on. That is all the time that you have to make a really strong first impression. Your content must always be clear and concise, you should never have distractions on your web pages and you should always allow your visitors to have the option to search and you should make suggestions for other pages that they might find interesting and helpful.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.