Since its inception, Twitter has been a little mysterious to a lot of people online. Part of its mystique is the 140-character each tweet allows. Any more than that number and your tweet will be truncated. You need to learn to be brief.
Once you have researched Twitter and realize that it is something that you want to be involved with for your business, the next feature that you will want to pay attention to is acquiring followers on Twitter. Acquiring followers is important but it is also important to understand that it is more important to concentrate on quality versus quantity. The chances are great that if you follow people, they will follow you back. You will find that it isn’t going to be a big challenge to gather a number of followers on Twitter. However, it may be a little more challenging to gather the right followers on Twitter. Of course, you need to just keep at it and your list of followers will be what you want it to be.
What are the issues if your Twitter followers are too many?
If you have a large number of Twitter followers, it is important to understand the issues that may arise because of that. Twitter, just like all other social media channels, is about building relationships and interacting. If you have a Twitter community (or communities) that is too large in number, it will be a lot more difficult to interact. If you are not able to interact effectively, your relationships with your Twitter followers will not be as strong as they should be. It is critical that you have enough time and energy to interact with everyone with whom you wish to interact. Remember, you are using Twitter to strengthen your business relationships and the only way to effectively do that is to pay attention to your online Twitter connections. The last thing you want or need is for your Twitter followers to fade into the woodwork because, at that point, they will basically not exist for you. With that in mind, you should do everything in your power to protect the size of your Twitter groups so that they don’t grow beyond a certain size.
Managing your followers on Twitter
It is essential that you manage your Twitter followers effectively. That means that you need to have a good sense of who you are following and who is following you back. You will also want to pay attention to who is very active on Twitter and who is not active. The reason that this information is important to you and your business is that if a particular follower is not interacting with you at all (or very little), you should consider not following that person anymore. In any case, it is very important for you to look at your list of Twitter followers on a regular basis so that you can continually “purify” your list so that it is the best that it can be for your business at all times. Keep in mind that it will do you no good at all if you have 10,000 followers but you only actually know 1,500 of them and of those 1,500, you are only actively involved with 250. It just makes no sense for you to waste your time (and space) with followers who don’t add anything and who you don’t benefit either.
How to unfollow Twitter followers
If you wish to unfollow any of your followers, all you need to do it to select the follower’s name and click the “unfollow” button. If you have a bunch of people whom you wish to unfollow, you can do that as well. There is also a lot of additional information that you can glean if you hover your mouse over a particular follower’s name, such as the average number of tweets that they are sending per day.
Twitter is still a very effective social media tool that can really help your business when it comes to your online interactions. It is important that you understand why and how it can work for you and leverage it in the most effective way possible for your business. Twitter is here to stay and it is advisable that you take advantage of whatever you can and hone and perfect your list as much as possible.We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let's have coffee .
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).