You have a website and/or blog and you want to share them with others. You can syndicate your content to other websites related to your industry or niche using Really Simple Syndication (RSS) feeds.
Syndicating your content not only helps you to promote your website and/or blog but it also is a wonderful strategy for your search engine optimization (SEO) efforts.
The benefits of sharing your content
There are many benefits of sharing (or syndicating) your content to other websites. When you connect with other websites, you are creating a community around your content.
There are many people who own websites who are constantly looking for good-quality content. If you share valuable content with them, you will be creating exposure for your business and your website. More exposure means more website traffic and more links to your website, which is exactly what you want to happen.
Having a lot of traffic as a result of syndicating your content will bring visitors who will be inclined to leave comments, ask questions, share their own thoughts, and give feedback on your content. The result of this is a community around your website and blog content with members who want to interact with each other and are more than happy to tell other people about what you have to offer.
The more links and the more website traffic you generate, the more popular you will be. Search engines love popular websites. The more your popularity increases, the higher your search engine rankings will be.
You may ask how you go about syndicating your content. Let’s discuss how you go about starting your content syndication strategy:
The basics of RSS
The RSS feed format is used to spread content that is published frequently. The feeds that result can be sent to RSS readers and Web pages, allowing you to share your content with other people. Members of your community can subscribe to whichever RSS feeds they like and then they will have access to new information as it becomes available.
RSS is an important part of Web community participation. You may want to look at RSS as the adhesive that holds together the social Web. You can find RSS in many different places and it is used in various ways. Whenever you find a website that updates its content frequently, you will most likely find an RSS feed. RSS feeds are an excellent way to keep track of the latest offerings of the people and websites that you follow.
You should join the Syndication Alliance also. Once you have joined, you will be considered as part of a tribe. Tribing lets you build relationships with other people who share your interests, while syndicating each others’ content at the same time. Everybody wins in that situation.
You can also create a content syndication campaign using Social Media Science Synnd, which is a social media bookmarking tool. A content syndication campaign will allow your visitors to vote and make comments on your content with the goal of your content turning viral.
The following are some simple steps to get you started in RSS:
- Set up a Feedburner account and let others read your feeds.
- Share your RSS feed on your social networking profiles. There are several social networking sites that are able to accept and display your RSS feed to those in your community.
- Submit your content to multiple RSS submission directories.
Bookmarking and social networking
Several social networking sites will accept your RSS feed and display it as a status update to your community members. This is really great because it lets you add new content to your Website and/or blog, which will then be automatically updated and displayed on your various social media profiles.
TwitterFeed is a wonderful tool that allows you to syndicate your RSS feed to many social networking sites, such as Twitter and Facebook. Additionally, you should submit your new content postings to social bookmarking sites, such as Delicious, StumbleUpon, Reditt.com, Digg, LinkedIn, Google Bookmarks, and Yahoo Buzz.
Content syndication is a very powerful tool that will help you to get your content out there and noticed. It is important for you to take the time to learn more about the techniques that were discussed here and start syndicating your content.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.
About the Author.
Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).