Social Media is Not a Deserted Island


When you first establish your web presence for your business, it may seem like you are totally alone. Until you start interacting with other people, you may feel isolated. Your social media activities don’t only involve you.

Even though you may have a feeling of isolation, that couldn’t be further from the truth. When you first establish your web presence, nobody has any idea that you are there. That is where social media comes into play in a big way. What you need to do is write content on topics in your niche or industry and post and syndicate the content to all of the appropriate and relevant groups that you can think of.

Building trust and credibility

When you are first establishing your presence, you are building your reputation and you are working toward the goal of getting people to find you trustworthy and credible. Of course, it is very important that the quality of your content is high and that what you are sharing with other people is compelling and exciting. Another important thing to consider is the frequency and consistency of your postings. If you post at least once or twice a week, people will start to notice and will be consistent in reading content with your name on it. Beyond merely reading your content, people will also begin to make comments and ask questions based on what  you are sharing. You will start to have stimulating and valuable conversations and the more discussions you have with people, the more interactions will be generated. As a business person with a new web presence, there are several different things that you can do to help you to establish relationships with other people online.

  • Using links: It is clear that you can’t remain in isolation as a business owner for any length of time. You obviously need other people to help you to prosper. You need to interact with other people and you need to be given the opportunity to show them what you can do and what you can offer them. You need to be as proactive as possible in establishing the relationships that will help your business and in working on really building those relationships once they are established. The links that you use are your connection with other people. They are the bridges between isolation and civilization. The links that you use will help get you and your business noticed. The more noticed you are, the higher your potential rankings on the search engines will be.
  • Patience and persistence: You need to work hard at establishing a good reputation. Once you do, people will be eager to connect with you and to interact and will continue to be  hungry for what you have to offer them. It is important to remember that it takes time to establish solid relationships (online and in person). It won’t happen overnight but it will happen if you keep at it and you are consistent in your efforts. Three to six months is certainly not an unusual amount of time when it comes to seeing your social media efforts starting to pay off.
  • Embracing connections through social media: When it comes to human beings and social media, social media actually enables people to connect with people with whom they would not connect in person. Many people have relationships with others that they don’t really work on. They don’t pick up the telephone to call those people and they don’t make appointments to meet those people. They have, essentially, broken the connection. Social media, on the other hand, can help people to reconnect with other people because it requires very little effort. They can connect through Twitter, for example, and it will take no more than a few seconds (remember that Twitter has a 140-character maximum per Tweet). The social media channels enable people to easily connect with other people and before they know it, their relationships are getting back to what they once were.


Contrary to what some people think, social media helps to eliminate isolation. If people have relationships with others that are not strong and are really of no benefit to either side, it has absolutely nothing to do with social media. It has everything to do with the fact that the human beings are the ones who are choosing the relationships to be what they are.  It is very easy to connect with people through social media and to foster positive and productive relationships that are mutually beneficial. It doesn’t take a long time to type a message and everybody can spare a few seconds to reach out to another person. The small effort and investment of time is well worth it because you get so much more in return.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.


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