Praising Twitter as it Deserves


There are many really great reasons for you to be active on Twitter. By now, you realize that Twitter is a wonderful business tool that will help you to become even more successful in your business. Let’s discuss the advantages.

You may have found that Twitter uses up a great deal of your time (and it certainly can be addictive) or that you are not using it efficiently. However, it used sensibly and efficiently, you will start to see the benefits for your business pretty quickly. There are many really good reasons to become active on Twitter.

Your connections

Since you are using Twitter for business, your connectivity is of vital importance. For example, what if you have a desire to connect with a person of influence in your niche or industry? If you are on Twitter (since so many other people are on Twitter), it is an easy way to establish a connection with the person or people with whom you want to connect. Without this avenue, it would be a lot more difficult to connect (or to establish a connection). Remember that the more you interact with other people, the stronger your credibility will become. As people get to know you and come to regard you as a subject matter expert, your Twitter connection will become even more important.

You will be in the know

Twitter is being used by millions of people around the world. People (universally) share content on Twitter in every possible industry that you could imagine. They discuss business-related events, business articles of interest, industry events, trends, etc. Twitter is an excellent resource for business articles and if you allow the exposure, you will learn a tremendous amount.

You will be up on current events

Twitter is a wonderful source for what is happening now, by the minute. If you own a business, you must know what is going on at all times in your niche or industry. If you are interested in testing it, go to and type in keywords. You will get information that you may not find anywhere else.

You will be connected socially

If you really want Twitter to work for you effectively, you should not let fear get in your way when it comes to communicating freely. Being active on Twitter puts you in a position where you have to be social. You are forced into a position of engagement and you know that you should be engaging on an extremely regular basis. If you are really working Twitter properly,  you can’t just ignore it. You must use it regularly and you must use it often. If you are a person who is not generally comfortable with relationships, Twitter is an excellent place to start. You will establish a level of comfort simply because you will be engaging with others on a regular basis. It is sort of like being terrified of public speaking and then being forced to deliver your 30-second elevator pitch over and over again at networking events. Before you know it, you will be totally at ease and you won’t even have realized that you have stepped out of your comfort zone.

You will stay in touch with others

A great way to get a strong sense of what others think about your brand and business offerings is through Twitter. Not only can you read what others have to say about your business but you will also be able to interact with them through Twitter. The exchanges that you will be reading will help you to understand what your customers want and then you will be in a far better position to give it to them. The better you serve them, the more inclined they will be to buy from you eventually.

You will experience inspiration

If you pay attention to what other people in your niche or industry are saying and doing, you may very well be inspired to do the same (or something that is very close to what they are doing). If it works, why not use it? The more you interact with other people, they more inspired you will be by them. At the same time, you have the power to inspire them. It works both ways.

Your curiosity will be satisfied

The more information that you have at your fingertips, the more thirst you will have for knowledge and understanding. The more you learn, the more  you will want to learn. You will read all sorts of wonderful things from other people, such as their accomplishments, interesting experiences, etc, and you will want to have similar experiences that you can share with them.


Twitter is an incredible tool and new and exciting angles are being made available to general public all of the time. It draws you in and makes you want to interact and to learn from other people. Although millions of people use Twitter, you need to make your own mark and use it so that it is a reflection of your particular individuality. The more you use it, the more you will want to use it. It has the potential to really strengthen your business and bring you to the next level in all respects.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.


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