Link Building That Benefits Everyone


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It is commonly known that effective use of links for business is one of the best tools when it comes to gaining online exposure and for driving increased website traffic to you. The stronger your links, the higher your rankings.

There are several different things that will help you and your business to achieve high rankings on the search engines.

  • Anchor text linking
  • Page-linking quality
  • Site-linking quality
  • The relevance of the linking site

When it comes to searching, the question still remains as to why so many people are still striving to engage links that will bring their business greater success and increased revenue. What are people doing (or not doing) that is causing their link-building strategies to fail?

There are a variety of reasons for the failure, however, the main reasons are:

  • The quality of the links that were generated
  • Successful links were not obtained

The cause of failure for many link-building campaigns is commonly in the strategy and how it has been planned from the start. Many business owners believe that the only way that they will see their link-building strategy succeed is by hiring a company that specializes in search engine optimization (SEO). The SEO firm will provide the business owner with  a specific number of links per month. Although the concept makes good, logical sense, the end result often falls short of expectations. It is very important to keep in mind the fact that the number of links is not the only important element. It is also very important to ensure that your links are of high quality.

Ensuring that link building benefits everyone at once

It is critical to the success of the link-building campaign that you (as the business owner) benefit from your links. On the other hand, it is also critical to the success of your business that the other person also benefit just as much. There are many ways to make sure that this happens. It is under your control more than you might realize.

Guest blogging: Guest blogging generates increased website traffic and high-quality, valuable content that is associated with your web presence. Guest blogging is a very effective tool when it comes to link-buildings strategies because the content that you provide is interesting, versatile, and compelling, even more than it would be if you were the only content writer whose content you were sharing.

Free online tools: Making good use of free tools is sensible, intelligent, and makes good business sense. There are many tools available online that require minimal effort for maximum benefit. It is, of course, extremely important for you to do your homework before you decide upon which tools you feel will work best for your business. Once you have done that, you should choose a combination of tools that work best for you and for the person on the other end of your communication line.

The two approaches mentioned above can effectively be used in tandem. In fact, it is advisable to use them together for the best outcome.

Your continued approach

Once you have full confidence in the fact that your link-building strategy will work effectively for you and your business, the next thing that you need to do is to execute your strategy properly.  It is critical that you are committed to only providing the highest-quality links and that the information that you are sharing with other people are valuable to them and it is information that can help them to solve their problems.


If you are going to successfully build effective links, you will do so with the deep understanding of precisely which types of links are needed. There must be a relevance and appropriateness between the links and what you and your business represent. You must always bear in mind that your links are there to serve one purpose and one purpose only. They are there to help other people to get what they want and need. If you can help other people and motivate them in some profound way, you and your business will be successful.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.


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