How to Write High-Quality Blog Articles
Do you have difficulty keeping up a fast pace and high quality when it comes to writing blog articles? Do you feel that you never have enough time to write blog articles of high quality?
People make time in their lives (both professional and personal) for whatever is important to them. If you think of blog writing as something that is important for the success of your business, in other words, an important marketing tool, you will be more inclined to carve out time in your business schedule to make sure that you write frequently and that the blog articles that you write are of high quality.
When it comes to increasing your online visibility, blog articles that are part of your business are a critical tool. Blog articles are the aspect of your website content that are fresh and cutting edge and inspire interesting and valuable discussions from others online. You will be able to use the content that you write on your blog for many purposes. You will get a great deal of mileage from it. It is important to remember that something that is so important for your business needs to be given an adequate amount of time to develop and maintain.
It really won’t take as much time as you think to successfully work on your blogging business activities. A reasonable amount of time to devote to blogging is 30 minutes a day. If you stop to consider how much return on investment your business will be getting for those 30 minutes a day, it really isn’t very much time at all. Your consistency will start to pay off before you know it. You will get a lot of use out of the content you write once you syndicate it to several social media platforms.
A good way to gather ideas for the monthly featured blog article is to identify several SMEs who have written books on your area of expertise and interview them for your blog. It is very important to communicate to those SMEs what’s in it for them (WIIFM).
Make sure to provide links in your blog articles that will lead your readers back to your interviewee’s book. Everyone wins in that situation. You win because you don’t have to create the content from scratch, which means that you don’t need to spend as much time on creating the blog article. Your guest SME wins because you are promoting his or her book in your blog article and providing your readers with links back to the book.
- Put it on your calendar: The easiest way to accomplish a consistent schedule is to put it on your calendar. You should assign yourself time to write as well as manage your other blogging activities on the calendar when you are most likely to be creative (for many people, it might be in the morning). The search engines love it when you are consistent and frequent with when you post your blog articles. With regard to frequency, you should try to post blog articles at least once or twice a week. You should write and post at the same time each week, if possible.
- Write a list of topics before you write any blog articles: It is a very good idea to make a list of blog article topics before you actually write any blog articles. If you have the topic already picked out, you won’t have to spend any time on that aspect of your blog. If you assign each topic to a specific date, you will find the actual writing to be far less arduous than it would be otherwise. Good organization and efficiency are critical when it comes to managing your business schedule and your productivity level will be very high.
You will be surprised at how many ideas you will get for your blog articles just by speaking with other people. The more blog articles you write, the more ideas you will come up with. The list will help you if you ever find yourself in a position where you are not sure what to write about.
Research is also very important to the quality of your blog articles. You need to devote some time to reading the blog articles of other people during your work week. A reasonable amount of time is 30 minutes, twice a week. The blog articles of other people will serve to inspire you when you sit down to write your blog articles. In no way should you copy directly what others are writing. However, if you are interested in some of the ideas and topics that you read about, you can put your own spin on those ideas and topics and share your knowledge with others.
- Write informational articles: It is extremely important that your blog articles are informational and educational as opposed to promotional. Of course, your ultimate goals in offering valuable blog articles are branding, promotion of your products and/or services and generation of leads for your business. However, your immediate goal is to inform and educate your readers. If your article is not focused on helping your readers, people will not have any interest in reading it.
- Write more than one blog article at a time: This is a very helpful strategy. It will cut down on the stress that you may be experiencing if you are not constantly under the gun with regard to generating blog articles. If you have chosen to post two articles a week and you have populated your blog article repository with several articles, all you will have to do is post what you have in your blog file.
- Write blog articles that are easy to read: You need to make sure that your blog articles are broken down to the point where your readers find them quick and easy to read. Nobody wants to spend a lot of time trying to figure out what you are trying to say. They need the information quickly and simply. If you don’t deliver the content in that manner, you will lose them as readers, and ultimately, as customers.
- Write interviews: A wonderful way to easily and quickly create blog articles is to interview other people who are subject matter experts (SMEs) in your niche or industry. It is not recommended that you do this too frequently. Once a month, possibly as a special monthly feature, is a good idea and people will enjoy your interviews and look forward anxiously to the next month’s interview.
A good way to gather ideas for the monthly featured blog article is to identify several SMEs who have written books on your area of expertise and interview them for your blog. It is very important to communicate to those SMEs what’s in it for them (WIIFM).
Make sure to provide links in your blog articles that will lead your readers back to your interviewee’s book. Everyone wins in that situation. You win because you don’t have to create the content from scratch, which means that you don’t need to spend as much time on creating the blog article. Your guest SME wins because you are promoting his or her book in your blog article and providing your readers with links back to the book.
Conclusion
It is important to post blog articles with a consistent frequency and high quality. This will ensure that your content is always fresh, relevant and useful. Investing a small amount of time on your blog activities each week will yield tremendous results for you and your business.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.
Excellent blogging points. Blogging is still very new, and there is content, but not always value driven content. It also does take time!!
I agree that these are really good points about building a good blog. HOwever, what good is any of this if no one is reading? I asked a Q last week, but haven't received a response about FB page.
Suzanne, we have no records of you asking a question last week. What is your question?
Thanks for the information…informative!
Good points, and I think you need to spend more than 30 minutes a day unless you are a pro. I spent more than 30 minutes yet no one is reading. Wonder why?
Carolyn,
Your blogs are substantive and practical. After losing my e-mail program and several of your saved blog posts, I now print them out to read later. You are an example to follow.
Mini responses to some of the above comments.
1) Having an archive listing on a blog ensures blog posts will always be accessible.
2) Getting people to read a blog and knowing something about visits require a combination of fanbase, stats reporting (Google Analytics for me), and announcing every time I publish to various groups and recipients.
3) Frequency of publishing depends on comfort level and quality, imho. (I set my pace for 3 times a month, 1 approximately every 10-day block. Not frequent, but I'm proud of my babies. <g>)
4) I myself have an article about blogging methodology ("My Blog Article Methodology Inception2finish" from February of this year).
5) My articles take way more than 30 minutes each. And if I include lots of links I've vetted, that pushes the process time way up.
Hi Carolyn,
This is another astounding post I could say, not all writers know about these things. And sometimes, it's disappointing that some writers just write standard articles without even keeping in mind the thought of readers. It would be nice for them to hear about your ways of writing high-quality articles, especially useful for new writers. I'll be looking forward for more great posts!
it's informative post .. i think the most important thing is to schedule your posts
A great way to find interesting and niche specific topics to write about in your blog is to conduct some simple research. First, plug in trends plus your niche into a search engine and see what results pop up. Choose from the top trends. Secondly, use a keyword tool such as Google Trends or Overture to see what people are searching for on the web within your niche. Not only will you leave with a list of blog topics, but by using the right keywords in your posts, you’ll generate more traffic to your blog.
Hi Mrs. Cohn,
A very well-rounded post, I thought. Only, I am not sure how you mean when you say "Write more than one blog post at a time".
Your writing has a benign objectivity to it that I like and find myself respecting. I am myself a web content writer.
I'd like some pointers on giving a spin all one's own to info from others' articles and posts…if it isn't too much to ask, of course.
Thanks for such a gem of a post!
Nikhil K.
Nikhil,
You can write blog articles in advance and create a queue of article where the article are prescheduled. This will cut down the stress of having to have an article ready for posting on a specific date.
I think in order to write an quality article first we choose the article abouut which we have some knowledge and interest and then after doing proper research we should start writing article. Am I right? Whats you pont of view Carolyn?