You put a great deal of thought and effort into your blogs. Your goal is to magnetize your readers so that they will interact with you and with others. You need to keep them coming back to read.
You have a nice amount of traffic to your blog but you notice that it isn’t increasing at the rate that you would like and that people are not engaging in discussions with you and your other readers to the extent that you would like them to engage. It can be very frustrating, considering that you have put so much time and effort into making your blog exactly what you think it should be for your business and for your audience.
Is your blog exciting?
The first thing that you need to ask yourself is if your blog posts are exciting enough for your audience to stay captivated by your content over the long run. If you can’t answer “yes” to that question, you will need to reassess the impact that your content has and how exciting and engaging it really is. With that amount of competition (in the form of blogs) on the Internet nowadays, if your writing isn’t stimulating, exciting, compelling and informative, you may as well forget about it altogether. You need to have something to say that is really fascinating to your readers. If your content is uninteresting, that may be one of the main reasons for people not reading your posts on a regular basis. Your writing should be presented in an interesting manner, such as using humor, telling a really good story, pulling some of the emotional strings, etc. Whichever topic you choose for your writing, you should always take a stand and stick to it. Remember that people won’t be willing to read what doesn’t interest them, no matter who is sharing the content.
It is an excellent idea to do some research in order to establish what your readers want and need. You need to make them feel glad about having made the effort to visit your blog. You don’t want them to feel as though they have wasted their time on you. You might want to mention to your readers about some interesting promotion that you have either heard about from some other business or that you are offering in own business. Unlike static website content, with a blog, you communicate with the other person. You interact. As you are writing your blog content, keep in mind that you are speaking with your readers. It is extremely important that your readers have a sense that there is a human being behind your blog posts. They need to understand that they are not just numbers but that you regard them as human beings with whom you are very excited to have a two-way conversation about topics that impassion you.
Consistency and frequency
Undoubtedly, you have read on several occasions that when it comes to posting blog content, you need to follow a consistent schedule. Not only should you post your blog content on the same number of times each week but you should also post your content on the same days and at the same time each week. You are building a following and it is important that you give people a schedule that they can count on. Before you know it, they will be looking forward to your next post. Of course, it also goes without saying that you should always provide your readers with top-quality content every time. It is also critical that you make an effort to post as often as possible. The more content you share with your readers, the more readers you will acquire. Consistency and frequency are absolutely mandatory if your business is to succeed.
As you are having your blog designed, it is very important that you keep in mind the appeal that it will have for your readers. Try to put yourself in the shoes of your readers. If you assess your blog design and feel that it does nothing for you, the chances are great that it won’t do anything for your readers either. If it does nothing for your readers, they won’t be interested in reading your content either. If you aren’t sure what your readers would find appealing, there is nothing wrong with asking them what they want. A short survey to your readers would most likely prove to be very useful in helping you to determine what does appeal to them. Another interesting way to attract your readers is to keep the content fresh by introducing guest bloggers once in a while. You shouldn’t do it very often because your writing is the main content that you want to share; however, other people’s perspectives can definitely prove to be very interesting on many occasions. Along those same lines, you can also write wonderful blogs for other people’s blogs (people who have blogs with a tremendous number of readers).
There are many different ways to get your readers to show an interest in your blogs and to be excited about coming back for more. It is important to make sure that the writing is exciting, compelling, humorous (if appropriate) and educational. You need to present content to your readers that helps them to solve whatever problems they are experiencing and you want them to turn to you first when they have a need that they think you can fulfill. Engaging in stimulating, active discussions with your readers is important and will help to make people interested in reading what you are posting. You want them to look forward to what you are sharing.
We are pleased to provide you with the insightful comments contained herein. For a free assessment of your online presence, let's have coffee.
Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).
Latest posts by Carolyn Cohn (see all)
- Taking Stock of Your Content Marketing Approach - May 25, 2015
- Sharing Amazing Content Every Time - May 18, 2015
- The Power Behind Your Call-to-Action - May 14, 2015
- Using Content to Turn Prospects into Clients - April 23, 2015
- Creating Effective Web Content in Foreign Languages - April 9, 2015