When it comes to Twitter, your main concern for you is how to increase the number of followers over what you have already. However, it isn’t enough to merely acquire followers. You need to acquire high-quality followers.
Quality over quantity
Before you start on your strategic social media campaign, you need to identify which specific followers you want to follow you on Twitter. The higher the quality of your followers, the higher the quality of your social media relationships will be. If your content is excellent but the wrong people are following you and reading it, it won’t go very far.
Make sure that you have a complete profile
An extremely easy way to establish credibility is to complete your Twitter profile. The credibility plays into it because your completed profile makes others understand that you know what you are talking about. Remember to include a current photograph of yourself as part of your profile. The photo is very important because it gives you a human quality—a quality that other people can relate to. It is critical for you to complete your entire profile. Another very important part of your profile is your biography. People not only need to understand who you are and what you are doing now, they also need to understand where you come from and how you got to where you are now.
An easy and effective way to establish connections on Twitter is to simply introduce yourself to people with whom you wish to connect. Try to interact with them as much as you can and you will see that before you know it, your relationship will be solid.
Get your social media house in order
Organization is key. It is important for you to keep track of all logins, passwords, etc. It is an excellent idea for you to create a folder in your inbox so that you can save all of your Twitter account information in one convenient place.
Determine who you want to follow you
If you are having a difficult time in determining who you want to follow you, there are lists that can help you. There are some questions that you need to answer before you start to build your list of followers. First of all, you need to decide what you want out of the relationships that you are establishing with your followers. How will those followers help you to get to the next step in your business? Twitter is an amazing tool for business. Make sure that you use it to its fullest potential. If, after you have answered those important questions, you still are having a difficult time of coming up with followers, you should get support from the various lists that are available to you.
Follow other people
If you have already established profiles on LinkedIn and Facebook, you should search for people with whom you already share a relationship on Twitter. If you are following people who you actually know in person, there is a great chance that they will follow you back. After that, you can expand your Twitter circle by following people whom you don’t know but who know people you are following on Twitter but who you also know in person. Another avenue is to follow people after you have met them face to face at an event.
Write quality content
Twitter has gotten a bad reputation at times. There is actually a simple reason for that. In the past, people have used Twitter to communicate all sorts of seemingly useless and insignificant information about themselves (such as what they had for breakfast, the fact that they are sitting outside and enjoying the sunshine, etc). Just as you are pursuing high-quality followers, you should make it a point to always write and publish only high-quality tweets. This is another part of your credibility. It will be far more interesting for you to tweet about other people and what they are doing than about yourself. Make sure that your tweets are always positive and intriguing. The more you promote other people through your tweets, the more they will promote you in return.
Continually add people to your lists
When you first started to get involved with Twitter, you should have started a list of followers, which you should constantly be adding to as you go along. You want to make other people feel that they are on your lists because you consider them important (they are worth having on your lists). You should also express gratitude to your followers every once in a while for the fact that they are following you.
Respond to other people’s tweets
The whole basis of Twitter is that it is an interactive tool. You need to make sure to continue to maintain an indefinite discussion with those who follow you and with those whom you follow. Also remember to retweet the tweets that you consider the most valuable. Everyone will appreciate it.
Make sure that you include your Twitter handle on all of your branding materials. This is, of course, assuming that you are using Twitter for business. This serves two purposes: 1. You will demonstrate how much you want to involve others in your business. 2. You will be showing everyone just how savvy your really are.
Twitter continues to be an extremely important social media tool for business. The quality of your Twitter followers and the quality of your tweets will contribute greatly to the success of your relationships online and to the ultimate success of your business.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team and don’t forget to “like” our Facebook page.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).