When it comes to writing mobile content that really buzzes and has an impact on your readers, you need to have a strategy in place and you need to execute that strategy so that your content works effectively.
Having an objective
No matter what your objective is, you need to have one in order to succeed. Your objective might be engaging your online audience or selling your products and/or services or simply educating other people. Whatever direction you go in, it is important for you to achieve what you set out to do and to be able to convey that to your clients. It is also important to be able to convey the metrics so that you give the appearance of having a solid grasp of how your business is doing and how that affects your clients.
Your business spans all age groups
There are many times when there is a certain perception about social media being appropriate for a specific age group. Mobile users are of a variety of different ages. For example, Smartphones are not only bought and used by young people. Many people (of all ages) use the device and depend on it for their business. If you aren’t sure about who uses mobile devices, you should take the time to do the research so that you have confirmation that the wide span of ages is really true.
No matter what, your content will never be the absolute top priority for mobile users. Mobile device users are pulled in a million different directions and distracted by many different people and things. Your content may make a positive impression on the mobile device users once they finally read it but that will most likely not be the first thing that they pay attention to. Remember that you only have three seconds to capture their attention. That is, only three seconds to make them decide to continue reading whatever you are sharing. If you can’t do it in three seconds, you will lose them and they will move onto someone else.
You are competing against apps
If your intention is to build an app for mobile device use, you may not have a good chance of getting people to actually use it. A more sensible alternative may be to suggest an app that matches your business closely.
Concentrate on location
People with mobile devices like to check in. Checking in is fun. However, location is much more important for your business (at least, if you have a business where location is important).
Repurposing old material
If you wish to take old material that you originally wrote and use it again, it most likely won’t be enough to simply use it in its original form. When it comes to using it as mobile content, you very well may have to give it a “facelift.” The best way to tell is if you imagine how your content will appear on a mobile device. You need to make sure that you design your content with the mobile devices in mind.
Creating a viral atmosphere
Once you have gotten to the point with your mobile device users where they really enjoy your content, you need to figure out a way to get them to share your content with other people. With that in mind, you need to try to make it as easy as possible for them. That should be an important part of your online social media strategy.
If you provide content for your mobile device users that makes them feel special (you offer incentives, you make them understand that their opinion matters to you, etc), chances are pretty good that they will stick with you and remain loyal. If they are important to you, you will be important to them.
Keep the pace
Once you have established a momentum, you need to find a way to keep it going. You may continue to offer various incentive, give your clients the first opportunity to buy your brand new products and/or services or offer helpful hints and tips. Most likely, you will be met with a positive reaction from your clients because you have made them feel special.
If you write exciting, innovative and compelling content for mobile devices, you will be building a loyal following among mobile device users. It is important to remember that not all content works as well with a mobile device as other hardware. You need to make sure that you keep in mind exactly what your intentions are and make the most of them. Make sure to always share appropriate content that will elicit a mostly positive reaction from your readers. Make sure that your content is always current and fresh and that people really want to read it. Stale just won’t hack it!
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).