You may or may not view yourself as an online superstar; however, if you have put in the effort and have managed to build a following in your niche or industry, chances are pretty good that other people view you in exactly that way. Online interactions equals powerful brand visibility.
Becoming a big success online
You may have started your branding interactions online as a quiet, little way to get people to know you and your brand/business better than they did before. However, even if your ideas and intentions were initially low key, it doesn’t necessarily mean that you ended up that way. In fact, you may have really increased your visibility and boosted your online professional reputation to the point where you are now an online superstar! Let us assume that you are that superstar.
The next question is, “Are you supporting yourself financially through your online interactions?” Well, if you have managed to elevate your professional reputation to the point of not only becoming a subject matter expert (SME) but of actually being thought of as an influencer online, you have tremendous opportunities in front of you to accomplish just that. You may be on your way to reaping the financial rewards of your great efforts online. It all depends on exactly who wishes you to sing their praises.
You have to be willing to do the work in order to get the prize
Well, the first thing that you must understand very clearly is that you will not start building your online reputation, successfully get other people online to notice you and then, poof, the money will start to pour in. Don’t we all wish that it were that simple? Unfortunately, just like anything else in life that is worth having, you will have to work hard at turning your online interactions into a revenue-producing career as well. The first thing that you will need to do is to make sure that you have identified the most appropriate and effective target audience for your particular business. It is also very important for you to understand that once you have established your target audience, you will still need to constantly perfect the list of target audience members as you go. If you do it correctly, it will be a constantly evolving list that will require a great deal of tender loving care. Are you willing, ready, and able to make that happen?
If the answer is yes, then it is time to get started. Of course, at the heart of your success is going to be your relationships with your advertisers since they are the people who are going to be paying you.
Quantity is not enough: It is important to keep in mind that quantity over quality will never be the right choice for you to make. Having a strong number of online connections is definitely important; however, those online connections must be what you need them to be in order for you to become successful. The members of your target audience (the ones who are passionate about what you are saying on behalf of your advertisers) must be willing to share what you are sharing with them. Their credibility is built in so if you get them to the point where they are sharing the content, it will be considered successful for everyone.
Engage people solidly: When it comes to engaging your target audience, you will want to use several different effective venues to do so. The benefits of those venues are many and one of the advantages is that your target audience will be able to get other people excited as well and that passion will certainly go a long way. If you think about the nature of social media and why it is successful, it is important to remember that human relationships are at the heart of its success.
If you give other people online something valuable, they will be willing to return the favor and give you something valuable that you need as well.
You must be able to bend when it is necessary: As an online superstar, you will need to adjust as the situation requires. If you are inflexible, you won’t possibly be able to get to where you want to be and, certainly, nobody will pay you for it. You need to be able to look carefully at trends and adjust to where you think those particular patterns of movement are going. If you can’t accomplish that, you will be finished before you even begin. You can do it. You know how to bend when the situation calls for it!
Become as open-minded as possible when it comes to generating revenue: There are many different places that can potentially generate revenue for you and your business. You just need to be open to them. The worst (and least productive) thing that you can do is to put all of your eggs in one (or two) baskets. Spread it out as much as you can without spreading yourself too thin. If you feel that you are short on ideas at any given moment, the discussions that you are having with your online connections often have a wealth of ideas for you. You just need to be open to the possibilities.
There are many different ways in which you can successfully cause your hard work and careful interactions to make money. You need to be open to the possibilities and constantly try to come up with creative new ways to think outside of the box. Your sponsors are the key and you have to show them why they want you, and only you, to endorse their products and/or services. You are certainly worth paying for the endorsement.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
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