Tag Archive

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Writing Precise, Effective Content Marketing Materials

Published on September 29, 2016 By Carolyn Cohn

Content is King now as it has always been! That much is not generally in dispute. However, just because your content marketing materials are essential to your business’ overall success, doesn’t mean that everyone who writes content understands how to hit the mark each and every time. Continue reading

Knowing When to Welcome a Content Opportunity

Published on August 1, 2016 By Carolyn Cohn

The chances are great that if you are responsible for writing your own content, at some point in time, you will experience some sort of writer’s block. The truth is that you can’t just snap your fingers and the content will flow each and every time you want it to. Continue reading

Overcoming Writer’s Block and Writing Fabulous B2B Content

Published on May 16, 2016 By Carolyn Cohn

At this point, you probably realize how important content marketing materials are for your business. That means content marketing materials that are meant specifically to reach other business owners. Continue reading

Choosing the Words that Get Your Content Read

Published on March 31, 2016 By Carolyn Cohn

You may be a marvelous writer. Your content may be full of descriptive, beautiful language that paints a vivid picture for anyone who reads it. The grammar may be sound and put together amazingly. However, do you use the words that ensure that it will be read? Continue reading

Writing Amazing Press Releases

Published on March 28, 2016 By Carolyn Cohn

In all industries, press releases are an amazing way to get the word out about your brand and your offerings. If you are thinking that you don’t need to bother with press releases, you are ignoring a tool that may really help your business. It is time to learn to write really amazing, effective press releases for your business. Continue reading

How to Keep Your Clients Through Writing

Published on March 3, 2016 By Carolyn Cohn

Considering that you are probably using your content as a powerful tool to attract clients, you should also be using it to retain them indefinitely. Continue reading

Is Your Passion Revealed in Your Content?

Published on February 4, 2016 By Carolyn Cohn

The fact is that if you are passionate about what you are doing, it will shine through and everyone who reads your content will recognize that passion and respect you for it. What’s more, they will be positively influenced by it. Continue reading

Writing Concise and Compelling Social Media Content

Published on January 8, 2015 By Carolyn Cohn

When it comes to your social media efforts for your business, it is very important that you understand how critical social media is to your marketing efforts and how those efforts will impact your business’s success. Of course, most likely, you are an extremely busy person and there are so many things on any given day (and any given week) that are above your social media efforts on your priority list. Continue reading

Overcoming Writer’s Block and Writing Great Content

Published on December 26, 2013 By Carolyn Cohn

Your blog content (and any online content, in general) serves many purposes. One of the most fundamental purposes that it serves is that it helps you to build relationships with your online connections. If your content can affect your readers on a personal, emotional level, they will want to interact with you further. Continue reading

Is Blogging Heaven or Hell?

Published on November 2, 2013 By Carolyn Cohn

Everyone who blogs experiences a blogging nightmare at one point or another. Of course, if you have every written a blog post, you know that there is a lot more to blog writing than meets the eye. It takes planning, writing carefully, and sharing your content with the right people. Continue reading