Tag Archive

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Perfecting Your Email Marketing Campaign

Published on November 3, 2016 By Michael Cohn

If you have been sitting on your Email marketing strategy, it is high time you get off the chair and do something about it. Continue reading

Building a Nurturing Email Campaign

Published on February 22, 2016 By Michael Cohn

There is a good chance that you use an Email campaign as part of your overall online marketing strategy for your business. Of course, there are Email campaigns and there are Email campaigns. The trick is to make yours a nurturing experience. Continue reading

Using the Most Effective Email Approach

Published on February 11, 2016 By Carolyn Cohn

You may or may not be aware of proper Email etiquette when reaching out to your professional connections. Sometimes (or maybe all of the time), you may have a difficult time determining the balance between appropriate and dry (or boring) and interesting (which may teeter on less formal). Continue reading

How to Ensure that Your Emails Are Read

Published on February 1, 2016 By Michael Cohn

When it comes to marketing your Emails, you have a few options. You can send them to your target audience and hope that your recipients will open them and read them to the end. Your second option is to take certain steps to ensure that they are opened and read completely. Continue reading

Getting More People to Open Your Emails on Mobile Devices

Published on October 15, 2015 By Michael Cohn

Just like all good business people, you send Emails out to your target audience (consistently but not overwhelmingly). Of all of the Emails that you send to people, you notice that many of your recipients are not bothering to open your Emails. In fact, it feels as though they see that they are from you and they immediately delete them. Continue reading

A Simple, Effective Approach to Email Marketing

Published on August 31, 2015 By Michael Cohn

You may be working your Email marketing campaign for your business. However, you may not realize that there is a lot more to it than you may think. It is entirely possible that you have barely tapped into what it can potentially do for you and for your business. Continue reading

How to Improve Click-through Rates

Published on August 13, 2015 By Jeff Tomlin

Click-through rate (CTR) is the number of users that click on a specific link out of the total users that view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. Continue reading

How Personalized Email Increases Your Campaign’s Value

Published on June 24, 2014 By Richard Larson

Customers have evolved into educated and demanding consumers who expect more, especially when it comes to technology. Most consumers are also email subscribers and the technological advances that are expected especially apply here. Email subscribers expect personalized emails based on their purchasing history and preferences. If you do not keep up with these expectations, you can expect to have unsubscribes as a result. Brands actually show that they care about customers when they take the time and effort to build databases and deliver customized emails; it lets customers know that you care and that you are paying attention to what they want or what they are looking for. Continue reading

Busting Email Marketing Myths

Published on March 20, 2014 By Michael Cohn

There is no doubt that, as a business person, you have been using some sort of Email marketing campaign. Interestingly, there are many myths that surround Email marketing campaigns and it is a good idea to dispel them here and now. Continue reading

Phrases to Avoid in Promotional Emails

Published on March 4, 2014 By Carolyn Cohn

You own your own business and one of the extremely effective ways that you are able to reach other people is through Emails. As a business owner, you have products and/or services to sell, which means that you will be putting some information that is relevant to that idea in your Emails. What terminology should you avoid? Continue reading