Tagged: Email Marketing

email-marketing

How Personalized Email Increases Your Campaign’s Value

Customers have evolved into educated and demanding consumers who expect more, especially when it comes to technology. Most consumers are also email subscribers and the technological advances that are expected especially apply here. Email subscribers expect personalized emails based on their purchasing history and preferences. If you do not keep up with these expectations, you can expect to have unsubscribes as a result. Brands actually show that they care about customers when they take the time and effort to build databases and deliver customized emails; it lets customers know that you care and that you are paying attention to what they want or what they are looking for.

email-marketing

Phrases to Avoid in Promotional Emails

You own your own business and one of the extremely effective ways that you are able to reach other people is through Emails. As a business owner, you have products and/or services to sell, which means that you will be putting some information that is relevant to that idea in your Emails. What terminology should you avoid?

Business Relationship Management

Keeping Client Relationships on Top

As you are working on your online social media/Email strategy, the next step will be to look at the relationships that you have developed and cultivate them to the next level. As you are paying close attention to your client relationships, your Email strategy becomes more and more important.

Business Relationship Management

Customer Experience Management – How to KEEP Your Contacts on Your Side

You can use both emails and social media sites such as Facebook to grow and maintain customer loyalty, but you can only do so if the customer allows you to. You need to keep your customers interested and the best way to do this is by constantly supplying interesting and useful messages and resources.