When it comes to your target audience members, it is not always easy to determine exactly what they want and need. However, you probably agree that it must always be your main focus. Your needs (as a business owner) should come second to what the other person wants and needs.
The truth is that you are not only in business for your health and well-being. You are also in it to succeed and to achieve greater professional success. In order to achieve that success, you must connect with your target audience on social media in some very real manner.
To achieve true segment focus, managers must be able to identify and define the markets they plan to market to/with. To hone in on the segments to identify the ones that best fit their business/marketing strategy.
Successful organizations (those that are not relying on “luck”) realize the importance of understanding their market through the process of Segmentation, Targeting and Positioning.