Engaging your online connections is not always the easiest thing to accomplish. If you and your business are struggling with that, you may be asking yourself what you can do to improve the situation and to successfully get and keep other people engaged.
For your business, if you are not experienced with Facebook, if you don’t know the ins and outs of the social media tool, you may feel that getting people to “like” your business’s Facebook page is enough. On the other hand, if you have more experience with Facebook, you probably understand that engagement rate is a whole other thing entirely.
At this point in time, there are several different aspects to social media beyond the obvious ones. In other words, social media is not just about using Facebook and Twitter. There is so much more that you can be doing with social media that you may not even realize.
Social engagement entails several things, such as making suggestions or help, listening and asking the right questions. If you successfully engage your audience, your indication will be “likes,” people sharing your content and comments through their social media channels.