Sharing top-quality content is the way that you establish an emotional/human connection with your target audience members. Once that connection has been established, you can begin to build a solid, enduring, mutually beneficial relationship together.
Okay, so you have figured out that being a part of the social media revolution is a really important thing for your business. That means that you have taken the time and made the effort to complete your social media profiles on those social media channels that are relevant for you. Now, what about the content?