Psychology figures into every aspect of our lives. It certainly is a factor in our behavior as human beings and it also factors into what we do professionally and how we do it. There is a strong possibility that you have social media profiles for your business and that you interact with other people online on a regular (or, at least, semi-regular) basis.
If you have been in business for any length of time at this point, you must understand that some businesses have marketing campaigns that are more effective than others. It is probably safe to assume that your marketing campaign includes some element (hopefully a strong element) of social media as well.
When it comes to online interactions, just like any other interactions, your personality is a strong influence on your ability to be successful. Your personality, with all of its traits, is a huge influence on how others respond to you.
Psychology plays an important role in social media’s success and it is influencing how business owners are using the various social media channels to market their products and services.