Hopefully, you realize that LinkedIn is an extremely effective, powerful social media channel for professionals. It has tremendous capabilities and it can really help you to bring your business to the next level in many ways, including by attracting new clients.
Every aspect of social media is based on human, emotional connections. It is very important for you to remember that the concept applies to every part of the social media channels and that includes when you reach out and try to get people to accept your invitations to connect with them and to interact with them.
You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool?
If you own a business or if you work for someone else, the fact is that you must interact with people online as well as interacting with them in person. Your online connections are people from many different placed and possibly even many different countries and may different industries.