When it comes to marketing your brand, everyone knows that it is ultimately about selling as much of your business’ products and/or services as you possibly can. In other words, it is all about making more and more money.
You read over and over again how amazing LinkedIn is for business. There is no doubt that it is the case. However, you might be wondering what to do with all of those LinkedIn contacts that you have accumulated.
A large (and early part) of your professional process that eventually leads to greater success and higher revenue is lead generation. Once you have taken those leads and converted them into clients (eventually), you need to maintain the relationships that you have formed with those clients.
You are working social media for your business as vigorously as you can. People are starting to notice and more and more leads are available to you. You know that you have to convert those leads to prospects and sales.
As a business owner, you want to acquire as many high-quality leads as you can. Once you have gathered those online leads, you need to figure out how to leverage them so that they give the most benefit to you.