Tag Archive

[wpw_follow_term_me posttype="post" taxonomy="post_tag" termid="249"][/wpw_follow_term_me]

Using Content Marketing to Sell Online

Published on March 20, 2017 By Michael Cohn

Blog content (as a matter of fact, all content) has a very specific purpose. That purpose is to educate and inform your readers/target audience) about your products/services and to put them in a position of knowing a little more after they read your content than before they read it. Continue reading

Evidence that Your Content Is Generating Money

Published on January 5, 2017 By Michael Cohn

In a professional context, even though you own your own business because you believe in what you are selling, it doesn’t mean that you don’t want to get paid for what you sell as well. You deserve to be paid. Continue reading

How to Pitch Your Unusual Product or Service

Published on January 29, 2015 By Carolyn Cohn

When it comes to promoting (and eventually selling) your product or service, you must understand that you need a story in order to establish a human connection. If the product and/or service that you are trying to sell is unusual or complex, you will really need to have an approach that is buttoned down. Continue reading

Why People Buy as a Result of Content Marketing

Published on January 25, 2014 By Carolyn Cohn

The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true. However, at the end of the day, when it comes to the decision to actually purchase, it is rarely a purely emotional decision. Continue reading

What to Check Before Launching Your eCommerce Business

Published on September 13, 2012 By Mitko Ivanov

You are probably excited to get your eCommerce business up and running! However, before you dive in, you need to check to make sure that you take care of a few things first. The following are some of the most important points. Continue reading