Tag Archive

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How Hard Do You Work to Market Your Small Business Online?

Published on July 11, 2016 By Michael Cohn

Owning a small business can be challenging but marketing that small business online can sometimes be even more challenging. If you own a medium size or large business, it is probably safe to assume that you have a lot of support in running that business. If you own a small business, that may be a different story. Continue reading

Leveraging Analytics for Your Business

Published on May 30, 2016 By Michael Cohn

Whether you realize it or not, analytics are extremely important for your business. Analytics allow you to track what you are doing and to identify trends and patterns that are essential to your business. Continue reading

Leveraging Content Marketing to Help Your Business

Published on July 23, 2015 By Carolyn Cohn

If you are a business owner, you may be overwhelmed or intimidated by the prospect of a content marketing strategy. On some level, you probably realize that it is necessary; however, you may not realize just how much your content marketing strategy can help your business. Continue reading

The Importance of Overhauling Your Website

Published on June 1, 2015 By Michael Cohn

If you have had your website for quite a while and you haven’t made any changes to it (or had anyone else make changes), it is probably time to overhaul it to some extent. All websites, no matter how extraordinary they were when they were created, can use an overhaul. Continue reading

How Online Reviews Can Help Marketers

Published on May 4, 2015 By Michael Cohn

From the consumer’s side of things, being able to interact online and to voice an opinion with some degree of anonymity is the best that it can be. The customer can say whatever they wish without any consequence. It is a wonderful situation for that person. Continue reading

Tips for Successful Content Marketing

Published on March 5, 2015 By Carolyn Cohn

When it comes to using content marketing for your business, there are many different tricks and tools that you can use to get the most out of the experience. No matter what type of business you own, content marketing is probably a part of it. Continue reading

Maintaining Brand Image Consistency Across Social Media Channels

Published on November 13, 2014 By Owen Andrew
This entry is part 3 of 3 in the series The Role of Branding in Your Marketing Strategy
 

Social media used to be a relatively easy game. There were one, maybe two different social media sites you had to be on, and that was it. Those days are gone. While a few social media channels seem to get the lion’s share of mainstream coverage, the reality is that there are now several different social media platforms with very active and diverse user bases. Continue reading

How Do You Know if You Are Sharing the Right Message?

Published on September 25, 2014 By Carolyn Cohn

You definitely have something important to convey to your target audience online. However, are you sure that you are communicating your message correctly and effectively to the right people? It is not safe to assume that you are doing so. You need to be sure. Continue reading

Who Is Your Audience?

Published on August 11, 2014 By Michael Cohn
This entry is part 6 of 6 in the series Marketing Your Business Online
 

Understanding the type of people who visit your online presence sites is very important because you can use that information to enhance your online presence to suit them. As a result, you will gain more loyal, returning visitors who will come back again and again for more. Continue reading

Boosting Your Online Word-of-Mouth Marketing

Published on August 4, 2014 By Michael Cohn
This entry is part 5 of 6 in the series Marketing Your Business Online
 

Online marketing presents you with a unique opportunity to create a bigger buzz than you can do with traditional marketing. This is particularly true for word-of-mouth marketing. Continue reading