Tag Archive

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Improving Service and Community Engagement Using Social Media

Published on May 19, 2016 By Dr. Brian Monger

People increasingly turn to social media to engage with organisations. Well conceived, designed, and managed social media gives you the most powerful tools available to effectively connect with customers on a personal as well as group basis to solve issues and create brand advocates. Continue reading

Truly Effective LinkedIn Invitation Templates

Published on June 19, 2014 By Michael Cohn

As you may or may not know, LinkedIn is an extremely effective and valuable social media channel for your business. LinkedIn can help your business in so many ways and it can absolutely help you to bring your business to the next level. Continue reading

Is Bad Customer Service Killing Your Business?

Published on May 29, 2014 By Richard Larson

Have you done an online search for your business lately? If you do not regularly monitor the results and maintain a culture of excellent customer service, you will probably not be happy with the results. Whether your business is online, brick and mortar, or a combination of both, your customers will be searching for you online. The search results they see will impact whether or not they decide to buy from you, hire your services, or visit your location. Continue reading

Can Your Business Survive Without a Web Presence?

Published on May 22, 2014 By Owen Andrew

When we talk about an online presence, we are discussing a relatively young concept that some business owners are still hesitant to embrace. It’s understandable. Businesses have lived or died for all of time without being concerned about the Internet, so why should that change now? An online presence assists a small business in many different ways, so let’s compare them to your company to see if you can skip this whole Internet fad. Continue reading

Keeping Client Relationships on Top

Published on January 9, 2014 By Michael Cohn

As you are working on your online social media/Email strategy, the next step will be to look at the relationships that you have developed and cultivate them to the next level. As you are paying close attention to your client relationships, your Email strategy becomes more and more important. Continue reading

How to Acquire Clients More Rapidly and Effectively

Published on December 19, 2013 By Michael Cohn

No matter what you do professionally and no matter how you present what you are trying to sell and what you represent, at the end of the day, it will always be about getting your clients to buy what you are selling. Continue reading

Customer Experience Management – How to KEEP Your Contacts on Your Side

Published on December 10, 2013 By Phil Turner

You can use both emails and social media sites such as Facebook to grow and maintain customer loyalty, but you can only do so if the customer allows you to. You need to keep your customers interested and the best way to do this is by constantly supplying interesting and useful messages and resources. Continue reading

Engaging Your Clients Through Social Media

Published on December 5, 2013 By Michael Cohn

At this point in time, there are several different aspects to social media beyond the obvious ones. In other words, social media is not just about using Facebook and Twitter. There is so much more that you can be doing with social media that you may not even realize. Continue reading

Customer Experience Management – Developing Consumer Advocates

Published on December 3, 2013 By Richard Larson

How do we make customers for a lifetime who either purchase from us or become strong advocates for us? When a company adopts a policy to truly embrace its customers and care about them enough to develop an excellent customer experience for each customer, that is when the customers can feel so strongly about a company that they will not only tell their friends about the company but will even go as far as to defend them when other customers give a bad review. Continue reading

How Effective Are Online Customer Reviews?

Published on October 15, 2013 By Richard Larson

In case you haven’t heard, it is the age of customer service. The customer does not have to be right but the customer is king in our new online economy. From the business perspective, customer service can be even more difficult because customers do not see the employees they are speaking to. Digital customer service has many challenges too because the tone is sometimes not conveyed through computers, emails, and faxes. Continue reading