Tag Archive

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What You and Your Brand Stand for Must Be Chrystal Clear

Published on February 9, 2017 By Michael Cohn

If you have a brand but you don’t have to support behind it to sustain that brand and to bring it into the future, what good is it? You need to be very clear about what you and your brand are all about. Continue reading

Solidifying, or Resolidifying, Your Brand

Published on October 10, 2016 By Michael Cohn

You have a brand and your brand represents all sorts of important things, including your values, your perspective, and the way in which you want to help other people. There are many different ways for you to make sure that other people associate your brand with your business is by your logo. Of course, there are many other ways to solidify your brand (or to re-solidify your brand, if it needs an overhaul). Continue reading

Overcoming Obstacles When Branding with Social Media

Published on February 25, 2016 By Michael Cohn

When dealing with your business’s brand, you certainly understand that there are differences between enhancing your brand through traditional channels and through social media channels. When it comes to social media, there are obstacles that you must overcome. Continue reading

Getting People to Brag About Your Brand

Published on November 2, 2015 By Michael Cohn

Getting people to sing the praises of your brand may not be a simple matter but it certainly can be accomplished. You may just have to work at it a little. Continue reading

Branding 101 – Revisiting the Basics

Published on September 3, 2015 By Michael Cohn

In many respects, there is nothing more important to your success than your brand. If you have been in business for a very long time (or even for quite a while), you have moved away from the basic principles. The chances are very good that you remember those principles but there may be some that have slipped your mind. Continue reading

Growing Your Personal Brand Effectively

Published on August 24, 2015 By Michael Cohn

Personal branding is not just for people who are in the public eye. Personal branding is for everyone and it is essential that you understand how important it is for you and for your business. That is especially true nowadays, with the popularity of the Internet and with the explosive amount of interactions on the various social media channels. Continue reading

B2Bs versus Nonprofits – The Lessons Learned

Published on May 28, 2015 By Carolyn Cohn

Nowadays, there are many different types of business and nonprofits are a type whose numbers are increasing substantially and rapidly on a very consistent basis. In addition to businesses competing across the board, nonprofits are also vying for an increased amount of donations. Continue reading

Better Branding with Hashtags

Published on April 13, 2015 By Michael Cohn

You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the popular social media channels. Continue reading

Answering Important Questions About Your Social Brand

Published on April 2, 2015 By Michael Cohn

When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the time and effort that you put forth. The ROI may not initially have anything to do with money; however, that is your ultimate goal, just like everyone else’s. Continue reading

Small Business and the Marketing “Kits”

Published on March 19, 2015 By Deborah Anderson

There are several different “kits” that are referenced in the marketing world. Understanding what each of them is and when and if they apply to your business is helpful in understanding how they may be of benefit to your business. Continue reading