Web Promotion

Whether you already have an existing website or are having one designed for you, your website may not be attracting too many visitors. With your website up and running, you will be open for business 24 hours a day around the world and CompuKol Communications will ensure that you get maximum visibility on the Internet.

Having a business website alone is not enough. You need to find a way to attract visitors to your website; visitors who will become loyal customers. Whenever you hear the term “website promotion,” it refers to increasing the traffic to your website. CompuKol Communications can promote all types of websites, from the simplest to the most sophisticated. There are several ways to promote a business on the Internet. We specialize in promoting your online presence using Search Engine Optimization (SEO), Inbound Marketing, and Social Media techniques.

If you want to have an effective website and subsequently, a successful business, the website must be well designed, have compelling content, and generate large numbers of targeted visitors. The website is the point of entry for any business and the customers will want to buy your products and services after visiting your website. If the presentation is magnetic, they will be converted from visitors to loyal customers.

Content should be your main focus when organizing and designing a website. Text content placement is critical when it comes to search engines. Without original text, most search engines can’t match search terms to the content of a site. One of the most popular ways to generate and manage fresh content is by using a Content Management System (CMS), such as a blog. By generating great content, your business visibility will increase in the organic search results, create linkable content, and educate your audience. All of these outcomes will help you bring in prequalified warm leads through search engines for relevant search terms. At CompuKol Communications, we will help you to develop and promote a content-rich online presence.

A website must be search engine friendly and must strictly follow the search engine guidelines to be able to achieve the highest rankings. To succeed in gaining high ranking in the search engine listings, you must consider the keywords and phrases that your potential customers might use to find information about your business. These key phrases will need to be mentioned several times in the textual content of your web pages. Our SEO experts are well versed in the search engine guidelines and they thoroughly understand the intricacies of website promotion.

Social media is online content that uses highly accessible and scalable publishing technologies. Social media has created a shift in how people discover, read and share news, and generate information and content; it supports people’s needs for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It democratizes knowledge and information, transforming people from content consumers into content producers (getting them to evolve from reactive to proactive). Social media has become very popular because it allows people to connect in the online world to form personal, political, and business relationships.

Social Media Marketing, also known as Social Influence Marketing, is the act of using social influencers, social media platforms, and online communities to market public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Google+, Flickr, and YouTube.

If you want to promote your website and leave your competitors behind, you have come to the right place. Please feel free to contact us to get a complimentary evaluation and quotes for your website.

Business BlogsSearch Engines OptimizationSocial MediaLead Generation

Do you have a blog but don’t know what to do next?

Don’t have time to update it all the time?

Want a blog but don’t know where to start?

If you answered yes to any of those questions, we can help.

Blog Design

A successful blog captivates its audience in two ways: the way that it looks and the way that it reads. First, you should design a professional blog for your business. However, a creative design isn’t enough. Maintaining constant communication with your target audience is key. CompuKol’s team of experts can also help with both!

Our blog design experts will custom design, build, and optimize a unique blog tailored just for your business. All you need to do is provide us with your marketing goals and design ideas and our blog design experts will carry out those ideas. If you need help with ideas, we can work together to come up with innovative concepts for you. Additionally, some of the most popular WordPress plug-ins will be included to assist your search engine optimization (SEO) efforts and to facilitate your blogging.

A cost-effective way to reach and attract qualified potential customers is through blog marketing and submission placement. Millions of people search for blogs to find specific information, products, and services that interest them. We can ensure that your blog will get one-way links and traffic through our unusual blog submission marketing service.

Our blog marketing and submission placement system will dramatically improve your blog rankings and visibility in the major blog directories and search engines. Our process is comprehensive, easy to use, and draws qualified visitors to your blog site and to your business.

Blog Content

The other part of having a successful blog is having top-quality content. The idea of writing good content may seem easy to accomplish to new business bloggers. In theory, it should be easy to write about the products and services that your company has to offer. In actuality, it is easier said than done. Many business bloggers don’t realize how difficult it is to come up with ideas for blogs on a regular basis. The idea of coming up with a daily blog, for example, is challenging at the very least and often very difficult. Another aspect of the challenge of maintaining a constantly fresh blog site is coming up with appropriate search terms and phrases often so that search engine performance is constantly being improved and thus the rankings of the search terms continue to rise.

Blogging is much more than a typical writing job, therefore; it is not nearly as simple and straightforward as it appears. For example, what qualifies as good-quality writing for a business blog is very different than what qualifies as good-quality writing for a personal blog. That is where CompuKol Communications comes in. We make it easier on you. We can take care of all of your blog needs by writing top-quality, professional content. The higher you rank in the search engine pages, the stronger your business will become and the stronger your selling power will be. We can help you to do this effectively.

To find out how, Contact Us today.

Search Engine Optimization (SEO) is critical so that your website will be found on the Internet.

SEO is the process of increasing the likelihood of a document or web page being returned high up in the search engines results. SEO primarily involves making skilled adjustments to your website content and code so that your website is relevant to people’s searches.

Many websites are not indexed by the search engines; that means that they are missing the opportunity for a large number of potential customers to reach them. We can optimize your website so that it has the best chance of obtaining a high ranking with the search engines.

Although other advertising methods, such as Pay-Per-Click (PPC) [the PPC service allows advertisers to pay for the traffic delivered from the search engine], can be beneficial, they can also be quite expensive.

The Internet is an extremely powerful marketing tool, but your website is only going to be effective if people actually find your business and visit your website. The way people use the Internet to find you is dependent on search engine technology–people turn to a search engine as their first means of finding what they’re looking for on the web.

The success of you ranking high in the search engines results is controlled by two factors:

  • Search engines use different rules and algorithms to ascertain which websites they feel are more relevant to particular keywords. Different search engines often return different listings for the same keywords. Because the search engines are continually changing these rules, it is very important that your website is optimized to reflect these rules.

  • An experienced optimization company that can provide you with realistic expectations based on their previous experience. Many web designers create websites without incorporating any SEO techniques. If they do incorporate SEO techniques, they are often inadequate. Achieving a top position in the most popular search engines has nothing to do with having the flashiest site on the web. In fact, having a website designed purely to look good can actually harm your ranking.

The SEO process starts with researching the product or service that you wish to market. This includes researching your competition, as most businesses on the Internet have thousands of competing websites.

Keyword Research –The first step of any SEO campaign is to research and agree on a number of key phrases that Internet users may be typing into the search engines to find your products or services. To succeed at gaining high ranking in the search engine listings, consider the keywords and phrases that your potential customers might use to find information about your business. It is essential to get these right because they are critical to optimizing your website. The keywords and phrases will need to be mentioned several times in the textual content of your web pages.

Some search engines list the results of a user’s search according to which websites have the most links from other sites (link popularity). Other search engines still prioritize results according to the summary information contained in the sites’ meta tags. (These are HTML tags that provide information that describe the content of the web pages. These are placed in your website so that although search engines can read the information, the information is not displayed to the website visitor). The main meta tags are the title, keywords, and description tags.

If you already have a website but don’t seem to get favorable search engine results, we can help. We can analyze your existing website structure and content and fully optimize the pages to make them more search engine friendly and, as a result, achieve higher rankings to increase your website traffic.

Our Approach to Implementing SEO for Your Business

CompuKol Communications works closely with you from the beginning to the end of the project. We determine the focus of your promotion before the optimization work begins. Understanding your current online market place, popularity of search terms, and usage of your industry terms means that we can promote your website with the user in mind and help them to find you. Our optimization service provides research, recommendations for page changes for optimal search engine friendliness, and implementation.

Following the optimization stage, we will submit your website to the search engines and directories.

Ongoing Optimization

SEO is not simply a one-time activity. Once your website has been optimized, it is important that a close watch is kept on its progress. Ongoing optimization is vital because search engines are continually changing their rules and algorithms and it is extremely important that your website is optimized to reflect these rules.

As new products or information are placed on the website, any new pages should be optimized to target the new keywords and phrases.

It will greatly benefit your search engine rankings if you not only keep the website information up to date but if you are also continually adding more information/products to the website.

Visit our Social Media page for a detailed description of all of our social media services.

Are you trying to get more qualified leads for your business?
Have you been able to identify your target audience?
Is your web presence optimized for effective lead generation?

If you answered yes to any of those questions, we can help.

CompuKol Communications can help you with your lead generation as well as positioning your web presence so that it works for you 24 hours a day, 7 days a week to attract new clients. That is exactly why you have a web presence. High-quality, compelling content will help you to build relationships because it connects with your clients on a personal, emotional level. A level that they can relate to. If you achieve that, the relationships that are formed will be for the long term.

Social media lead generation is far more effective than cold calling. To keep your finger on the pulse of what people are doing and what interests them, you should constantly be connected to social media channels. It is an effective approach because the people who approach you have a genuine interest in what you are offering. Therefore, when they reach out to you, they will automatically be prescreened and prequalified. Through social media, you already have a close relationship with your online connections by the time you actually interact.

Your web content will get noticed by search engines, will be rich in keywords, and will be optimized to bring a high volume of traffic to you. It will also produce top-quality links that lead back to your web presence, which will magnify your opportunities for leads. Through your web content, you will be positioned as a subject matter expert (SME). People online will turn to you when they need answers to their questions and solutions to their problems. The more credibility you build, the more people will want to reach out to you and the more they reach out to you, the more they will be inclined to become your loyal clients.

At CompuKol, we know that the quality of the content makes all of the difference when it comes to generating leads that eventually turn into clients. It is all about the content. Our experienced team of writers, editors, and journalists ensure that your content will get noticed and shared. Your content will be informative, educational, and valuable to all of your online connections, whether they are clients, prospective clients, or business associates.

Contact us today to learn how CompuKol Communications can help you generate targeted, qualified, steady traffic that will pay off for your business.