The Power of Self-Published Books for Marketing Your Business

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The content that you share on your website and through the various social media channels is critical to the success of your business. However, in addition to the content that you are sharing otherwise, it is also a really smart idea on your part to self-publish, whether that means electronic or printed book(s). Self-publishing books is a great thing to do for your business and books are a very powerful tool and they will drive your business a very far distance.

Self-publishing has a great deal of credibility

One of the first things that you will notice about your business is how powerful content is in general. Now, if you are to take it a step further, if you self-publish a book, it is not only an extremely powerful tool (wherever you choose to share it) but it can also be used in many different ways to draw the right kind of attention to your brand. If your book is very specific and you want to reach a very focused target audience, self-publishing is probably the way to go.

The evolution of the published book

Traditional publishing, although it is definitely still around, no longer has the popularity that it had for a long time. On the other hand, electronic (self) publishing has evolved tremendously and is really much more on the forefront at this point. With the Internet supplying so much information at no cost, many publishers have become obsolete.

If you are just starting to publish books, it almost doesn’t make any sense to publish in the traditional manner. Of course, that really depends on the type of book that you wish to publish. When it comes to books on business topics, self-publishing is the way to go. When you self-publish, you have the option to publish an eBook or a printed book (for a nominal price).

Very little time gap

With traditional publishing, the process can take months or even longer for your book to be out in print. On the other hand, if you self-publish, it will not take any time at all. You can pretty much have your book out there immediately.

When it comes to the process with traditional publishing, you will need to create a proposal, acquire a book agent, retain an attorney, attend countless meetings, endure edits, go through packaging and catalogs, etc. After all of that, you will be lucky if your book comes out within a year.

Effective marketing of your book

The reality is that if you publish your book in the traditional way, the chances are really good that the marketing that the publisher does is minimal. On the other hand, if you self-publish, you will have control over the marketing and you can make a much greater impact and create a lot more buzz around your book than any publisher would do.

The bottom line is that if you want your book to be marketed properly, you will have to do it yourself. If you are going with a traditional publisher, you will still have to do your own marketing, however, the publisher will definitely stand to gain from all of your hard work.

The royalty situation

If you go with a traditional publisher, the chances are that your royalties will not amount to very much and you will never own the copyright on any of your books. On the other hand, if you self-publish, you own the copyright (on a universal basis). From a financial perspective, you are much better off self-publishing. Even though the price of an individual book is lower, the percentage that you will earn from selling a book is a great deal higher.

More control in general

When it comes to your book’s content and the design of the cover, you have total control when you self-publish. You certainly don’t have that same level of control if you go with a traditional publisher. When you have creative license and creative rights, your book will be exactly what you want it to be. That may not be the taste of other people but you can do exactly what you want to do and it will look exactly how you want it to look. It is all up to you and you have the right to make it whatever you want it to be.


If you have written a book and you are not sure whether you want to publish in the traditional way or if you want to self-publish, hopefully, seeing some important comparisons will help you to decide which approach is right for you and for your book. Becoming educated before you make any decision is very important so that you are able to make the most intelligent choice possible. As discussed already, there are many valid reasons to self-publish, if you feel that the approach is the best one for you. Each person will make his or her own decision based on the needs and desires of the business.

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Carolyn Cohn

Co-Founder and Chief Editor at CompuKol Communications LLC

Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.

Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

1 Response

  1. George Anderson says:

    I have self-published 7 books since 1996 and continue to earn a considerable income from the sales of these books. The secret for me is the publication of Client Workbooks related to my curricula in Anger Management, Emotional Intelligence and Batterer’s Intervention. Workbooks are needed for each client and this means that the sales are continuous.