Tagged: sales

eCommerce

How to Pitch Your Unusual Product or Service

When it comes to promoting (and eventually selling) your product or service, you must understand that you need a story in order to establish a human connection. If the product and/or service that you are trying to sell is unusual or complex, you will really need to have an approach that is buttoned down.

marketing

Is Marketing the Same as Selling?

Many people think that marketing and selling are interchangeable, that it is just a different way to say the same thing. In fact, in many ways, marketing and selling are very different and require different skills and a very different approach. Of course they lead to the same end but the way that each approach progresses can be very different.

content marketing

Why People Buy as a Result of Content Marketing

The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true. However, at the end of the day, when it comes to the decision to actually purchase, it is rarely a purely emotional decision.