Getting as much mileage out of your content is extremely important for your brand and for your business. Remember that if you intend to promote your content by sharing it again, that content must resonate with your target audience.
Blogging is an awesome way to get the word out about your brand and to establish a meaningful connection with members of your target audience. However, what you may not realize is that you don’t necessarily have to reinvent the wheel every time you want to post content.
If you have been in business for any time at all, you undoubtedly have content that you wrote and posted once for the benefit of your readers. If that content is valuable (as long as it isn’t time-sensitive), there is absolutely no reason why you shouldn’t find ways to repurpose it so that other people can benefit from what you have to say.