Networking With Energy and Enthusiasm

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It is great that you are networking for your business. However, your approach to networking is just as important as the idea that you are networking. You should network enthusiastically and energetically so that other people want to interact with you.

The difference between being lazy and being energetic

If you were not giving your networking your all, you would go to one of your social media channels and make a few minor changes (such as changing your status, sharing something small, etc). In your mind, you will have done at least a sufficient amount of interacting on social media and you would expect that other people would be very appreciative of the efforts that you have made. However, you must consider that your perception is not realistic and you need to push your networking efforts beyond what you may feel is sufficient or appropriate.

Another incorrect notion when it comes to social media is that the more online connections you have, the more effective your social  media efforts will be and the more profound your online presence will be. If you have that mindset, you may be inclined to think that choosing quantity over quality is the way to go and you won’t have to make any additional efforts if so many people have agreed to connect with you. Not! It is undoubtedly true  that you should choose quality over quantity any day of the week.

The value of top-quality content

Everyone is well aware that content is king! However, it is certainly not enough to merely slap some content, any content, on one of your social media channels. The content must be well thought out, well-written (free of grammatical, spelling, and punctuation errors), compelling, and educational. All of those qualities are critical to your professional success. Undoubtedly, it is not always easy to come up with enticing and valuable topics for your content; however, with some extra effort, you can come up with topics that other people are very interested in reading and it is important to understand that by providing exciting, well-written content, you are not only giving your target audience something to read but you are also building relationships that are valuable, solid, and mutually beneficial. Those relationships will hopefully endure for a very long time.

If at first, you don’t succeed…

If you are posting content that you feel is valuable and you see that it isn’t eliciting the kind of reaction from your target audience that you had hoped it would elicit, don’t abandon it and walk away. In fact, that is the worse thing that you can do. When it comes to social media and social networking, patience is a very important element. Some other important elements are persistence, consistency, and perseverance. It is common knowledge that success may not be yours instantaneously when it comes to social media. It often takes from six months to a year to begin to see results. There are rare occasions, of course, when you will see positive results begin to occur before that time period; however, it is more unusual than your efforts beginning to show after months. Patience is definitely called for in that situation.

Make sure that you put your nose to the grindstone

As is the case with most valuable things in life (and in business), you will not achieve success without working hard. Clearly, you will not be able to accomplish anything without building relationships first. Nobody will trust you enough to buy anything from you if they don’t get to know you first. Of course, that can’t happen if you don’t allow them to get to know you. At the heart of social media’s success is the solid relationship. That should not be a foreign concept to you. That rule applies to any aspect of successful business. There is not a single person around who will be willing to do business with another person if they don’t get to know that person first.

Conclusion

Networking is critical to your professional success. There are several ways that you can approach networking but whichever way you choose to do it, you must make sure that you do it energetically and enthusiastically. I can guarantee you that people will know immediately if your heart is in it or not. If you are serious about networking for your business, being enthusiastic and demonstrating confidence are paramount to your success. When it comes to networking, there are several natural steps that you will follow in order to truly connect with the other person. It is very important to show that you are excited about what you are doing and about your connection with the other person at every step along the way.

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Author

  • Michael Cohn

    Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has decades of experience in IT and web technologies. Michael founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility and reputation. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

8 Responses

  1. Neil says:

    Via Business2Community.com

    Thanks for the article Michael. I’ve been attending all sorts of networking events recently and it’s amazing how some people just haven’t got the hang of what business networking is about – they still ‘puke’ at you and before you know it have shoved a business card in your hand!!
    Neil

  2. Cliff Figallo says:

    Via LinkedIn Groups
    Group: Social Media Marketing and Measurement
    Discussion: What is Your Networking Strategy?

    Hi, Michael. Thanks for bringing this up. It seems obvious but so many just give it lip service and strive only to get their numbers up rather than truly connecting. An SM strategy needs to include the secret sauce, which can only be faked for so long, then the energy wanes.

    Social media management is a job you’ve got to love day in, day out.
    By Cliff Figallo

  3. Jerry Cowling says:

    Via LinkedIn Groups
    Group: Writum
    Discussion: What is Your Networking Strategy?

    I tell stories everywhere, even if I don’t get paid, to let people know I’m here. I post something funny and/or insightful on every website I can. Once again, to let people know I exist. I think smiling a lot helps.
    By Jerry Cowling

  4. Lynn Brown says:

    Appreciate you sharing this information Michael about networking. Over the past 12 months the biggest breakthrough for me has been developing my personal mindset and understanding my definite purpose. I believe it is one of the most important aspects of any good entrepreneur or professional to understand who they are and why they are in business in the first place.

    With the right mindset, you will naturally be excited, enthusiastic and it will come across online, in your videos and hangouts. Networking is an important piece to any business and I look forward to sharing this with others.

  5. Dr. Stephen Jones says:

    Via LinkedIn Groups
    Group: Executive Suite
    Discussion: What is Your Networking Strategy?

    I view everyone as a link to others who can help me to build my network. I always ask each person I meet for three of there contacts who I should meet. It is a great way to exponentially expand my network.
    By Dr. Stephen Jones (LION)

  6. Karl Liechty says:

    Via LinkedIn Groups
    Group: Executive Suite
    Discussion: What is Your Networking Strategy?

    Networking is just one tactic (not a strategy) used for a good job search strategy. And it is a critically important one.
    By Karl Liechty

  7. Genevieve Fosa says:

    Via LinkedIn Groups
    Group: Writum
    Discussion: What is Your Networking Strategy?

    I had gone to a few networking meetings and came to the conclusion that they were more or less a waste of time, as everyone there was looking for work with a corporation that would give them a high salary with plenty of benefits. Sadly, that sort of work is disappearing from our society, and we are all in the position of having to rethink what work means and how we are going to earn a livelihood.

    Networking is very useful, but I personally find I have to pick and choose where I go, in order to ensure that I am talking to at least one or two people who might work out to be clients. Note: it’s not easy to beat your own drum. Somehow, the other person’s drum always looks nicer, sounds better, plays more easily – you name it. The real yoga is teaching yourself that what you can do for the other person is worth promoting – and then finding good ways to promote it.
    By Genevieve Fosa

  8. Stephen Sprogis says:

    Via LinkedIn Groups
    Group: Personal Branding Yourself—Advancing Your Career
    Discussion: What is Your Networking Strategy?

    Working with enthusiasm and energy is always good..assuming you have it. Mental energy and endurance needs to be cultivated. Keep your mind active and challenged throughout the day. When it’s time to relax, play a challenging game instead of zoning out in front of the TV. By continually pushing yourself you’ll be able to exert more mental energy over a greater duration.
    By Stephen Sprogis