Look How Far Social Media and Content Marketing Have Come

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As most people are aware, the emergence of social media and content marketing occurred not too many years ago and its evolution has taken on a great momentum, which doesn’t seem to be showing any signs of slowing down.

The reason for the momentum

One of the (many) significant reasons for the momentum that we are experiencing today (and have experienced for quite some time) is the potential to engage the target audience. Of course, the target audience must still be just as appropriate and relevant as it ever was; however, developing a broader target audience base has also become necessary for survival and growth.

Because such significant, rapid-fire advances have been made (and continue to be made), the social media platforms and how they relate to businesses will show significant advancements as well. In fact, the more advancements that are made, the more business owners/business people will need to adjust to accommodate those changes.

The challenges that businesses will face

When technology (and social media, in particular) changes come about, that includes approaches as well as specific tools that are being introduced. The complication that starts to emerge in such as situation is that the businesses are often at a loss about what to do. Too much information and too much change at once can be overwhelming to the point where the business simply does not know what to do because that business just can’t handle everything all at once. After a while, nothing makes sense anymore.

Understanding the needs of your particular target audience

The fact is that not all target audiences have the same needs. When it comes to choosing social media channels for your particular target audience, you need to consider all of the possibilities and then to make an educated, intelligent decision on their behalf. Hopefully, the social media channels that you end up choosing will be the most relevant, appropriate ones.

Making sure that you get something positive out of it

Although your ultimate goal is to get other people to buy what you are selling, there should still be some incentive for you along the way as well. As a business person, you also have a need to be able to measure your return on investment (ROI). You need to have a clear understanding that your efforts are paying off in some tangible way. Of course, you don’t want to lose focus of what is really important, which is building relationships and making a positive difference to other people. The money, while extremely important, should not be the first thing on your mind at all times. If it is, other people will know and they will not want to interact with you.

Your position as influencer

The truth is that influencers are very important to other people who have a need to be influenced. If you have gained influencer status, that puts you in a very powerful position. If you think about it, there is no way that you would want all of your knowledge and insight to be for naught. You would want to use it to benefit other people so that that can grow because of the knowledge that you are able to share with them. Influencers are extremely important and you can use your experience to help other people to bring their businesses to the next level.

The importance of millennials in market

Whether you like it or not and whether you accept it or not, the fact is that millennials are an extremely important part of the market and they have a great deal of influence and knowledge. Instead of viewing them in a negative way, if you are able to turn your thinking around and appreciate them for the positive qualities that they possess, you can actually learn a great deal from them. No matter what the age of the other person, he or she has something to teach and you have something to learn.


Social media and marketing have certainly come a long way and they are still going. The momentum is solid and noticeable. It is essential that you keep up with the changes that are happening all around you. Some of those changes will work well for you and your brand and others will not. It will not do you or your business any good to resist the changes that are happening. If you embrace those changes, you will be in a much better position to make some changes of your own and to have those changes embraced by others.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies. Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.