Getting People to View Your Videos
Video content can be an extremely effective way to get people to notice what you are doing and want to jump on the bandwagon to get involved with your brand. Of course, there are different types of content that may be effective for your business. However, if you do choose to make videos as part of your overall content marketing strategy, it is not enough for you to simply make and share those videos. You need to get people to watch them as well.
Generating more views for your videos
When it comes to your use of the various social media channels, you will probably pay attention to several different metrics. You will notice how many people open your content, how long they stay with your content, etc. However, when it comes to videos, you will want to determine how many people view your videos. The more people who view your videos, the better it will be for your business. It is a mark of success.
If nobody watches (or very few people watch) your video, what is the point of keeping it posted. That idea applies even more to the members of your target audience. Sadly, you may be surprised at the number of people who post videos only to have other people ignore them online. You definitely do not want to be one of those statistics. However, if you do happen to be one of those people, your situation doesn’t have to remain that way. You can change that by doing certain things.
Create a video that has irresistible content for your viewers: As simple as that concept is, it is one that is not as obvious as you may think to other people. The truth is that if you want to get other people to become as excited about your video content as you are about it, you need to make sure that it is well-written, compelling, and really exciting. It is kind of the concept of, “If you build it, they will come.” In other words, if your content is all that, other people will want to embrace it.
If you concentrate on your content being extremely valuable, it will almost certainly get other people to want to view it and to want to interact you in order to develop a relationship with you and with your brand. Of course, when you are creating your video, you will want to make sure that it is an appropriate length, that it is visually appealing, etc., but all of that is secondary to what you are actually communicating in your video. The value of your content is far more important than anything else.
However, it is important that you are sensitive to other people as you are creating your videos. People don’t have a lot of time to spend on videos so if they are going to be willing to watch yours all of the way to the end, you better make it worth their while. Ironically, the quality of the video (whether it is professionally produced, etc.) is also less important than what you are saying. In fact, everything is far less important than what you are saying. Even though the length of your video is not something that you should get caught up with, it doesn’t mean that you should intentionally strive to make each of your videos as long as possible.
Make sure that your videos are optimized: Optimization is extremely important for all content. Videos are no exception. That means that you control exactly when your video appears online and exactly where it appears online. In order to optimize your videos effectively, you need to pay close attention to your title, meta-tags, video description, and the thumbnail of your video.
It is important for you to remember to keep it as easy and simple as you possibly can. If you are highlighting a particular keyword or key phrase, you should mention that in your title. That way, your viewers can make informed decisions about whether they want to view your video (hopefully, they will decide that they do). You might want to address the idea that what you are teaching in your video will be easy and painless for your viewers to learn. That will put their minds at ease right away and they will most likely be compelled to continue watching. When it comes to meta-tags, you should try to be pretty conservative. More than a handful is probably too many and you don’t want to turn off your viewers.
As you are creating the description for your videos, make sure that you don’t overdo it with the keywords. Otherwise, your video will not appear high on the search engines’ pages and nobody will be able to find you. Your description should be very simple. You will want to describe your video’s topic and what your viewers will take away from it once they are finished watching it. It is that simple. If you share your story (in an abbreviated manner) in your description, people will be interested in going forward with it.
When it comes to your thumbnail, you can use images of interesting (relevant) people, you can use a compelling keyword or key phrase, or use something from the video that you feel is especially magnetic.
Promotion is extremely important: Once you have done all of the right things with your video, you need to make sure that other people know about it. If you don’t promote your video, there will be nobody to watch it. You will want to promote it on your chosen social media channels and, possibly, in other places as well.
You can get help from other people to promote it as well. You can ask your influencers to help you and you can ask those people who are loyal to your brand to help you as well. Once you have successfully gotten a nice number of people to view your videos, it will be much easier to keep going and your future videos will be just as successful.
When you first start to post videos online, you may feel intimidated. Over time, there are a few simple rules that you should follow, such as consistency, providing as much value to your viewers as possible, and being memorable. Another really effective way to get more viewers is to get other people to subscribe to your videos. More and more people will be interested in what you are posting and, before you know it, you may have a viral video on your hands. The more you share (and see that this type of content is working for you), the more comfortable you will become and the more you will understand how powerful video content may be for your business and for your brand.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies. Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
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