Since all of the search engines use different rules and algorithms to ascertain which websites they have the most relevance to particular keywords, they often return different listings. Because the search engines are continually changing these “rules,” it is extremely important that your website is optimized to reflect these rules. It is also necessary to adjust the website optimization periodically in order take advantage of any recent changes in the way the search engines work.
PPC (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) enables you to list your site at the top of the search engine results by advertising on keywords that best describe your product or service.
The higher you bid, the higher your advertisement will be displayed in the list. You pay only when a searcher or clicker clicks on your listing to look at your website. You don’t pay to list, you only pay for clicks or click through’s. There are no other hidden costs.
A blog allows anyone to publish easily and at will. This is significant because the creation and distribution of publishing has always been both very expensive and time consuming. In large part, that is why we turned to big media to carry our ads to an audience in the past. With blogs, businesses can publish all they know, see, hear, and have to offer on the web, whenever they like. In terms of content distribution, there is no longer anything standing between a business’ timely, useful knowledge and those buyers who want to benefit from it.
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Web Design FAQs
- Domain Name (URL) Registration—This is the address that people will use to access your website (www.yourcompany.com). Once you have determined that the URL you wish to use is available, the cost to register a name is anywhere from $8 to $35 per year. A domain name needs to be renewed every year.
- Design of the website—This is where the look, feel, and content of the website are determined and created.
- Hosting your website on a web server—This is basically where you rent space on a computer that is always connected to the Internet. Price will vary, depending on the amount of disk space you will have and the connection to the Internet.
- Marketing Your website—You should be thinking about the marketing of your website as it is being designed. The content of the site needs to reflect the search terms if you want your site to appear on search engines.
We fully support any website that we design and are always available if you encounter any problems or require any enhancements. Once your website is designed, it belongs to you and you can commission anyone to update it for you—although, of course we would like to think that you are happy with our services and will continue to use us for your website maintenance.
We can provide an on-line content management system where you can either update individual products/pages/services or particular sections of your website, eg, company news.
Alternatively, we can provide functionality so that you can upload your entire product ranges to the website in one action using spreadsheets, etc. We can also add databases, if you wish.