Search Engine Optimization (SEO) is vital so that your website will be found on the Internet.
SEO is the process of increasing the likelihood of a document or web page being returned high up in the search engines results. SEO primarily involves making skilled adjustments to your website content and code so that your website is relevant to people's searches.
Many websites are not indexed by the search engines; that means that they are missing the opportunity for a large number of potential customers to reach them. We can optimize your website so that it has the best chance of obtaining a high score with the search engines.
Although other advertising methods, such as Pay-Per-Click (PPC) [the PPC service allows advertisers to pay for the traffic delivered from the search engine], can be beneficial, they can be quite expensive.
The Internet is an extremely powerful marketing tool, but your website is only going to be effective if people actually find your business and visit your website. The way people use the Internet to find you is dependent on search engine technology–people turn to a search engine as their first means of finding what they're looking for on the web.
The success of you ranking high in the search engine results is controlled by 2 factors:
- search engines use different rules and algorithms to ascertain which websites they feel are more relevant to particular keywords. Different search engines often return different listings for the same keywords. Because the search engines are continually changing these rules, it is very important that your website is optimized to reflect these rules.
- an experienced optimization company that can provide you with realistic expectations based on their previous experience. Many web designers create websites without incorporating any SEO techniques. If they do incorporate SEO techniques, they are often inadequate. Achieving a top position in the most popular search engines has nothing to do with having the flashiest site on the web. In fact, having a website designed purely to look good can actually harm your ranking.
The SEO process starts with researching the product or service that you wish to market. This includes researching your competition, as most businesses on the Internet have thousands of competing websites.
Keyword Research –The first step of any SEO campaign is to research and agree on a number of key phrases that Internet users may be typing in the search engines to find your services or products. To succeed in gaining high ranking in the search engine listings, consider the keywords and phrases that your potential customers might use to find information about your business. It is vital to get these right because they are central to optimizing your website. The keyword phrases will need to be mentioned several times in the textual content of your web pages. This factor, along with other SEO techniques, will ensure that your web pages are ranked as high as possible in the search engines' results.
Other factors, such as keyword frequency, are taken into account. Some search engines list the results of a user's search according to which websites have the most links from other sites (link popularity). Other search engines still prioritize results according to the summary information contained in the sites' meta tags. (These are HTML tags that provide information that describes the content of the web pages. These are placed into your website so that while search engines can read the information, the information is not displayed to the website visitor). The main meta tags are the title, keywords, and description tags.
If you already have a website but don't seem to get favorable search engine results, then we can help. We can analyze your existing website structure and content and fully optimize the pages to make them more search engine friendly and as a result, achieve higher rankings to increase your website traffic.
Our Approach to Implementing SEO for Your Business
CompuKol Communications work closely with you from the beginning to the end of the project. We determine the focus of your promotion before the optimization work begins. Understanding your current online market place, popularity of search terms and usage of your industry terms means that we can promote your website with the user in mind and help them to find you. Our optimization service provides research, recommendations for page changes for optimal search engine friendliness, and implementation.
Following the SEO optimization stage, we will submit your website to the search engines and directories.
SEO is not simply a one-time activity. Once your website has been optimized, it is important that a close watch is kept on its progress. Ongoing optimization is vital because search engines are continually changing their rules and algorithms and it is of extremely important that your website is optimized to reflect these rules.
Also, as new products or information are placed on the website, any new pages should be optimized to target the new keywords and phrases.
It will also greatly benefit your search engine rankings if you not only keep the website information up to date but if you are also continually adding more information/products to the website.