Do you have a clear goal in mind for what and why you want to use social media?
Social media technologies are changing the sales, marketing and operations process in business today. They are redefining the way that businesses acquire customers, generate leads, create competitive distinction, handle customer response and brand and manage businesses.
Conversations + Connections + Credibility + Community
= More Clients & More Cash
As more companies integrate social media into their marketing and communications plans, emphasis should be on creating a social media strategy. Without a strategy, managing your social media activities and achieving success through social media will be impossible. CompuKol Communications can help you to create your strategy and can teach you how to manage your social media activities in an organized fashion. The result will be greater success.
We understand how important it is to ensure that your key players believe in social media and that the first goal is not to sell, sell, sell. If your business is jumping into social media because “everyone else is doing it” or because you want to sell product rather than to build relationships, it is not worth your while to get involved with social media. Social media is a long-term commitment and is by no means a marketing gimmick.
When it comes to your social media strategy, the first thing that you need to do is identify your objectives and what you wish to accomplish with social media. CompuKol will work with you to make sure that your objectives are Specific, Measurable, Attainable, Realistic and Time based (SMART).
Testing and experimentation are keys to success. This comes naturally to an organization whose culture embraces proactivity and openness. Social media is an extremely important part of that. Businesses need to have a social media strategy so that communication is handled in an organized and appropriate manner and the emphasis should be on why social media is relevant to your business’s overall goals. CompuKol Communications can help you to bring that across clearly.
Social media strategies will vary for each business and for each industry. However, one thing is clear: social media needs to have everyone involved in order to be successfully integrated into your business’s goals and objectives.
Social media is a strategy in and of itself, not a tactic. CompuKol considers the social media platforms, such as blogs, Twitter, Facebook, etc, as tactics that tie into the social media strategy. In other words, outline your social media strategy and support your strategy with tactics. Without a carefully thought-out plan, you will eventually be overwhelmed with social media and even worse, you will stop using it. Consistency and persistence equals social media success and business success.
Contact us today to learn how CompuKol Communications can help you with your social media strategy.